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Evaluation activity 4
- 1. EVALUATION ACTIVITY 4: WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT? By Rosie Sykes
- 2. • After doing some research on a website called www.uktribes.com I found that my genre of magazine and the theme I'm going for would most likely appeal to those who fall under the ‘leading edge’ category. It could possibly appeal to ‘hipsters’ and ‘young alts’ too, but with my magazine focusing a lot on older bands or newer bands and artists with an older style to them, I reckon I've got quite a specific target audience, in the sense that people who prefer more mainstream things probably wouldn’t find much interest in what I want to talk about. • I personally, have noticed that there is a actually a large group of people, mainly around my age (16), who like to call themselves ‘indie’ (short for individual). These are people who tend to listen to a lot of older music or lesser-known bands and artists, they wear whatever they feel like wearing (a lot of clothes from vintage & second-hand shops) and are really into and passionate about activities such as photography, art and music. This is my main target audience as there are indie magazines who focus on smaller bands and artists but I’ve found that these magazines don’t often talk about the older bands so much and that is something that i think their audience would really like. I do however, think that my magazine could also appeal to those of an older age, as of course it will include bands from their youth! Although people of this age most likely have jobs and families and so they are less likely to have time to buy and read magazines too often (but of course this doesn’t apply to everyone that age). Whereas, youths have lots of spare time on their hands and this is the sort of thing they would be willing to spend the money they do have on.
- 3. • If I had to think of a younger person my magazine my magazine might attract i would imagine them being quite quirky with their fashion sense. Maybe wearing quite a lot of oversized clothing like ‘mom jeans’, band tees and flannel shirts. They may also have piercings, fun coloured hair and concert wristbands too; I've seen a lot of this kind of stuff on the people that I know and think would like my magazine so that is what I'm going by. For the older readers I can imagine them still being quite trendy for their age wearing smart shirts, rolled up jeans and doc martens. Just a lot more mature. I can also see them having facial hair and glasses which is unfortunately quite stereotypically hipster but that’s is what I envision. • Overall, I'd say that my magazine would be suited to those of any gender, over the age of 16, with a more quirky, individual style, who simply appreciate not only newer upcoming but also older alternative music.
- 4. AUDIENCE PROFILE • Name: Molly Stone • Gender: female • Age: 17 • Occupation: A-Level film studies student • Interests: gigs, 80s music, photography, playing the guitar & playing the piano • Favourite places to shop: urban outfitters, h&m, zara and local independent shops. • Favourite bands and artists: The Cure, The Stone Roses, Happy Mondays, New Order and The Smiths • Favourite TV programme: Freaks and Geeks
- 5. • Name: Andrew Rose • Gender: male • Age: 38 • Occupation: A-Level Photography Teacher • Interests: photography, collecting 60s-80s items, repairing cars • Favourite places to shop: T.K.Maxx, charity, vintage & second-hand shops • Favourite bands and artists: Talking Heads, Echo & the Bunnymen, Joy Division, The Smiths and The Cure • Favourite TV programme: Peep Show