The audience for the music magazine URBAN JUNGLE would be males and females aged 17-23 interested in music, clubbing, fashion, and live events. The ideal reader would be in education or have a part-time job, wear brands like Urban Outfitters and Size?, and attend festivals and concerts. Sample consumer profiles provided are 17-year old male student Val from London and 18-year old female student Corine from London, who enjoy channels like BET and radio stations like Choice FM.