Film Four would be a good media institution to distribute the film because they support micro-budget films like the one being proposed. Film Four has previously backed and shown micro-budget films on their channel, like the film Shifty, giving those films exposure to audiences. Social media marketing of posters, trailers on sites like YouTube and interactions on Twitter and Facebook would help promote the film and get audience feedback. These modern digital methods are effective because most adults and teens now use social networking sites. The proposed film is similar to the micro-budget British film Shifty that gained distribution through Film Four.