Our media product challenges conventions by hinting at the revenge plot in the opening, unlike most films. It represents 15-50 year olds as the target audience. Specifically, it portrays teenagers and a father character, as these ages comprised most of the questionnaire respondents. However, it depicts 'chavs' who hurt others negatively, to make viewers aware of this type. The product would be distributed by SKA Productions, as they specialize in British gangster films like this one, which is set in Britain. The target audience is 15-20 year olds, who most participated in the research and can relate to the actors. It aims to attract this age range by casting similar-aged actors, including a love