The document discusses the results of a survey about the target audience for a new magazine. It found that the audience is mostly male teenagers aged 16 who enjoy social activities and football. Their preferred magazine content would include sports, fashion and music. They would be most likely to purchase the magazine monthly and for a price between £1-2. They preferred brighter colors and flashier designs over more subtle styles. Freebies were also identified as popular incentives for this teenage audience.