The target audience for the media product is adult males aged 27-40 with mature tastes in style, politics, business, sports, and music. Specifically, the stereotypical reader is described as classy, bold, and outgoing yet also traditional. While the core audience is upper-income males, the content would appeal to both females and all races with interests in a wide range of topics. Likely subscribers would do so through the magazine's website for both digital and physical versions of the magazine.
This is the magazine research for my construction of my magazine coursework. It shows the secondary research I carried out so that my magazine suits my target audience.
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1. Target Audience
Evaluation Question 4
Who would be the audience for your media product?
These images show a general representation of my target audience. As seen above my target
audience would predominantly be adult males with a mature taste in style and have an interest in
current affairs. The target age for my magazine would be around 27 (as seen in the photos above)
but can really include any age from 17 to 40 as tastes and interests of this type of gentleman are
fairly similar e.g. an interest in politics & business or a passion for sport & music. This stereotypical
reader is often very classy and mature but is still looking for entertainment and my magazine design
and aesthetically pleasing nature has matched this. This genre of man is often very bold and
outgoing and this can be seen in my magazine with its very bold design. Though having said that they
are also very classy and traditional and again this has been matched in design and language used.
Having mentioned my stereotypical reader my magazines appeal wouldn’t be limited to just males in
their late 20s but anyone with an interest in mature and interesting content of any gender or race.
Overall these gentlemen have a general interest in a wide range of topics and this magazine includes
most of them to accommodate to all upper income gents needs. If my audience were to want to
subscribe to the magazine, then they would most likely subscribe through the website as it’s the
quickest and easiest way to do so plus they’d get a physically and online version of the magazine
meaning they could view all the content with ease making the magazine more popular with its
widespread availability.
Stereotypically Reader
Gender: - Male: Female Ratio 5:1
Age: - 27
Relationship Status: - Single
Income: - High Income Earners
Psychographics
Music Taste: - Rock, Pop, Hip Hop/Rap
Interests: - Music, Politics, TV, Movies, Sports,
Culture, and Entertainment
Shopping Habits: - Amazon, Ralph Lauren,
Salters, Apple, Hugo Boss (or similar),
Nike/Adidas, Top Man
2. Products
These are products my target audience would be interested in buying.
Smartphones (latest) Expensive PC brand Suits
Watches Cars Smart clothing
Entertainment systems High quality food Cologne
Ray ban Shoes Alcohol
Companies
These are companies that would likely want to advertise in the magazine.
Apple Audi Salters
Hugo Boss Ray Ban BBC
AMC Sky Sports Mercedes
Ford Ralph Lauren Odeon
