The document lists 10 ideas across 5 categories: Real-world Applications, Cultural Change (Agency), Digital Experience, Collaboration, and Curated Content. Each idea includes a 1-3 word description and a hyperlink. Real-world applications include Newspaper Club and M-Pesa mobile payments. Cultural Change examples are a Netflix cultural reference guide and a Last.fm design case study. Digital experiences include a hive mind challenge and a storytelling process. Collaboration covers the evolution of the video game Line Rider. Curated content provides links to video shorts on photography and the Nike brand. Simplicity concludes with a hyperlink to an impossible quiz game.

1. 10 ideas
Real-world Applications
1
Newspaper Club http://www.newspaperclub.co.uk/
2
M-Pesa http://www.youtube.com/watch?v=nEZ30K5dBWU
Cultural Change (Agency)
3
Netflix Cultural Reference Guide http://www.slideshare.net/reed2001/culture-1798664
4
Irvine Brown: Last FM ‘Design’ http://www.irvinebrown.com/index.php/archives/170
Digital Experience
5
Hivemind Challenge http://www.hivemindchallenge.com/
6
We Tell Stories: The 21 Steps http://www.wetellstories.co.uk/stories/week1/
Collaboration
7
The Evolution Of Line Rider http://www.youtube.com/watch?v=wMkkmD_pYMw
Curated Content
8
Short Stories: The Dark Side Of The Lens http://www.youtube.com/watch?v=1swPZzxv0tI
9
Nike: Onwards http://www.onwards.tv/
Simplicity
10
The Impossible Quiz http://www.addictinggames.com/theimpossiblequiz.html

2. Real-world Applications
Newspaper Club
http://www.newspaperclub.co.uk/

3. Real-world Applications
M-Pesa
http://www.youtube.com/watch?v=nEZ30K5dBWU

4. Cultural Change (Agency)
Netflix Cultural Reference Guide
http://www.slideshare.net/reed2001/culture-1798664

5. Cultural Change (Agency)
Irvine Brown: Last FM ‘Design’
http://www.irvinebrown.com/index.php/archives/170

6. Digital Experience
Hive Mind Challenge
http://www.hivemindchallenge.com/

7. Digital Experience
We Tell Stories: The 21 Steps
http://www.wetellstories.co.uk/stories/week1/

8. Collaboration
The Evolution Of Line Rider
http://www.youtube.com/watch?v=wMkkmD_pYMw

9. Curated Content
Short Stories: The Dark Side Of The Lens
http://www.youtube.com/watch?v=1swPZzxv0tI

10. Curated Content
Nike: Onwards
http://www.onwards.tv/
http://www.newspaperclub.co.uk/

11. Simplicity
The Impossible Quiz
http://www.addictinggames.com/theimpossiblequiz.html