Most respondents found out about new movies and TV dramas through social media and TV, indicating these are effective advertising methods. Over half of respondents watch TV for over 5 hours per week, showing they have free time to enjoy captivating narratives. Asking about preferred nationalities of dramas showed 60% prefer American due to high production quality, acting, and storylines. Audience research helps directly respond to target interests for an effective trailer.

1. Where do youfindoutabout newmoviesandTV dramas?
Adverts 5
Trailers 3
YouTube 9
Friends 4
TV 13
Social Media 11
Most our sample groupfindoutaboutnew moviesandTV dramasfrom eitherwatchingTV and
Social Mediawhichimpliesthese are the mosteffective methodsof advertisingourmediaproduct.
The benefitsof advertisingonTV isit enablesustocommunicate withalarge,representativegroup
of people whichhelpstogenerate awarenessof ourmediaproductwhilstcaptivatingthe audience
thiswill be useful forourconstructionof ourtrailerto choose if we wouldwantourtrailerto be
independentormainstream.
0-5 hours 11
6-10 hours 3
11-15 hours 12
Over 12

2. The benefitsof usingopenendedquestionsallowsustocompare the answersof the different
respondentsandstatisticallyanalyse the answers.manyoursample groupwill watchTV more than5
hoursa weekthismeansmuchof the respondentshave free leisure timetoenjoywatchingTV and
dramas witha captivatingnarrative thatkeepstheminterested. The more time theymustspare
meanstheycan watch movies/showsforalongduration.Andproducingadrama filmwill enable
our audience toexpandtheirknowledge whilstexploringelementsof realismandincorporating
social issuesthataffectlivesof teenagersandentertainingthe audiencewithdifferentcharacters.
American 18
British 3
International 8
What would you say you watch more American/ British or international dramas?/and why

3. 60% of our sample grouppreferredtowatchAmericandramasdue to numerousreasonssuchas
high-qualityeditingandcamerashots,goodactingand captivatingstorylines.The benefitsof asking
a questionlike thisallowsustoresearchAmericanDramascomparedto Britishandinternational
whichwill enableustomake directlinksfromour findingstoourdata gatheredfromour
questionnaires.The benefitsof doingAudience researchisithelpsusasa group to directlyrespond
to our targetaudience andwhatintereststheminadrama to make our trailereffective.