This document provides information about the target audience for a new gangster film. The target is a 35-year-old male teacher named John Artherton who enjoys crime/drama films and gaming. He likes films that have plot twists and mysteries, as well as realistic gore. The film being created should focus on powerful characters for escapism, have an intriguing opening that grabs attention without revealing too much, and be set in the 1980s time period the target grew up in. Lighting, acting, props, and setting must be believable to immerse the audience. Advertisements will target ITV, Channel 4 and YouTube channels the audience regularly uses.

1. JohnArtherton
Age:35+
Gender:Male
Social Class:C1
Occupancy:Teacher
Our personinour targetaudience isa filmenthusiast.He haswatchedmanyof the top250 best
filmsandshowedthiswithhisknowledgeof manyblockbusters. He isverypassionate aboutthe
crime/dramagenre andhas a wide knowledge of gangsterfilms.He enjoysgaminginhisspare time,
especiallygamessuchasGrand TheftAutoand Mafia 3 as these are inhispreferredgenre of film
and gaming. Asthese gameshave a goodplotbehindthem, we have toensure thatthe filmhasa
goodbackgroundstory andit doesn’tjustdragon and make more sense.Asa cause of himbeingour
target audience,we have toensure thatthisisa bigpart of our filminordertoplease the target
audience.
He reallyseemedtoenjoythe filmPulpFictionbecausehe enjoyedthatthere wasatwistand that
there wasenigmaat the start of the filmopeningwhichthenledontothe endof the film. The idea
of thisrevolutionisedthe filmindustryandhe now likesthe ideaof atwistina film. He alsolikedthe
waythat there was gore and that itwas graphicas thismakesit more realisticandbelievable.He
alsolikedthe legendaryfilmThe Godfatherbecause he enjoyedthatthe Donhada lotof powerin
the city andhe alsoenjoyedthe ideaof mobwars. Mr Athertonenjoysthe ideaof a lotof enigma
createdinthe filmopeningasthisgrabsthe viewers’attention forthe restof the film.However,he
doesn’tlike itwhenyoucantell toomuch fromthe filmopeningasthisruinsall of the film.In
additiontothis,we cannotintroduce toomanycharacters in ourfilmopeningasthiscreate
confusionandwe donot wantto confuse the viewerstooearly.
Usingthe usesandgratificationstheory, we cansee thatthe target audience watchafilmas a form
of escapism,identificationandentertainment.Usuallywhensomeoneisbored,theywill watcha
filminorderto escape fromtheirrealityandtheywill wanttoindulge themselvesintothe film.This
iswhat gangsterfilmswill tryandaccomplishbecause the audience will wanttolive alife liketheirs.
Thisis done bycreatingcharacters that are verypowerful andhave a lotof authorityintheirareaso
we will have tofocuson this inorder to create escapism.Mr Athertonenjoyedthe ideaof films
beingsetaroundthe time periodof whichhe grew up.This iswhywe have decidedtodo an old
gangsterfilmratherthandoinga modernfilm.Finally,all filmsare usedasformsof entertainment
so the filmcannotbe boringat parts and the filmopeninghastobe verygripping.
We have to ensure thatthe lightingiscorrectinorder to setthe scene as the audience willhave to
knowwhere the badthingsinthe filmare.The actors will have tobe believableandthisis
somethingthatwasbroughtup byour target audience.Thisisveryprolificwhenitcomestothe
importantcharactersin the filmopeningbecausethe audience have toknow whotoget behindin
the film.Make-upwill have tobe verygood andbelievable asthe audience saidthat,onthe most
part, theyenjoygore andthismeansthat fake bloodwouldhave tobe usedtofull effect.The use of
propswouldalsohave to be usedwhen we use a gun as if itis not believable,thenthe audiencewill
not be grippedbythe gunshot.The settinghasto be relevanttothe film.Forexample,iswe are

2. settingthe filminthe 1980s we cannot be usinga mainroad as theylookdifferentandthiswould
ruinthe ideaof the audience identifyingwiththe film.
Our targetaudience watcha lotof TV andsometimeswatchYouTube.Asacause of this,we will put
advertisementsonITV andChannel 4 because theywatchthese channelsregularlyandtheyhave
regularadverts.Inadditiontothis,we can have advertisementsof the filmonYouTube beforethe
videostarts.We will alsorelease ourfilmaroundWintertime because we are goingfora
mainstreamaudience.