A distributor is a company that controls how a film or TV series is marketed and distributed. They are responsible for setting the release date and deciding how the content is marketed to the public. Distributors can either directly own networks and theaters, or work independently to distribute content on DVD/Blu-ray. Distribution is important for a film's success because distributors decide how long films are shown in theaters, affecting box office earnings. Distribution also helps make independent films known to wider audiences beyond their target market.