A production company is responsible for fundraising, budgeting, scheduling, scripting, hiring talent and resources, organizing staff, producing the project, post-production, distribution, and marketing. Production companies are often owned by or under contract with major media companies. They can work independently or co-produce with other companies. A distributor's role is to launch films in the marketplace in a competitive industry. Distributors work to promote films and make audiences aware of them through marketing and release strategies so the films can find their audience and commercial success. This involves activities like creating trailers, determining release dates, and getting feedback to improve the film.