'This is the Life' Music Video Pitch


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Music video pitch for Media Studies

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'This is the Life' Music Video Pitch

  1. 1. T W O D O O R C I N E M A C L U B L E A H D E N N I S O N A N D E M M A H A R R I S O N . ‘This Is The Life’ Music Video.
  2. 2. Concepts and Ideas. Main Concept: To produce a quirky music video that amplifies the lyrics in the song ‘This Is The Life’ and represents the indie genre as a whole. The purpose of the video is to publicise a new and upcoming band.
  3. 3. Target Audience Profile. Average Age: 14 – 25 years Gender: Male and Female. Typical Hobbies: Going to gigs, playing instruments such as guitar and drums, going to the cinema, drinking, smoking, driving, painting, writing music etc. Typical Music Interest: The Kooks, Vampire Weekend, Good Shoes, Los Campesinos, The Maccabees, Hot Chip etc.
  4. 4. Target Audience Profile Continued. Jicnars Scale: Listeners of ‘Two Door Cinema Club’ would typically be students, and on average would range from A – C2. Psychographic: The target audience would ideally be a hedonist or an individualist, typically living life for pleasure whilst perceiving themselves to be different.
  5. 5. ‘This Is The Life’ by Two Door Cinema Club http://www.youtube.com/watch?v=1ed8NBPmits
  6. 6. Theorists. In our music video we plan to follow Todorov’s narrative theory with aspects of Goodwin’s theory. We have some ideas about using mime characters to push the narrative forward.
  7. 7. Musical Influences.  Bombay Bicycle Club  Foals  Darwin Deez  Friendly Fires  The Drums  Delphic  Miike Snow  Mystery Jets
  8. 8. Desired Techniques.  Stop Motion Animation: eg. http://www.youtube.com/watch?v=ryH5cga0yUI&o b=av2e (0.51secs)  Jump Cuts: eg. http://www.youtube.com/watch?v=gLESpHrtvxs  Black and white filming/grain: eg. http://www.youtube.com/watch?v=fVUD2pvytQ4
  9. 9. Stop Motion and Grain. http://www.youtube.com/watch?v=XXVbDOsDrwo
  10. 10. Permission Request.
  11. 11. Plan.  Search for ideal locations and find suitable people to feature in the video.  Plan video and shot types, make storyboard, etc.  Make a time plan: Organise when shots are going to be filmed, timing with actors, etc.  Do a few takes for each shot to make guarantee a professional result.  After checking the clips, start edits.
  12. 12. Likely Problems  Finding a reliable cast for the video  Finding a suitable location to create the desired mise-en-scene/getting permission from location owner  Costs: props, make up, lighting, etc  Health and safety issues: moving equiptment safely from place to place, eg. Video cameras, tripods, SLR’s etc.
  13. 13. Moodboard.