- The document discusses different options for distributing a music magazine, including major publishers like IPC and independent publishers. - IPC is identified as one of the main magazine distributors in the UK and would be a good choice since they distribute popular music magazines and have an international reach. - In contrast, EMAP is identified as being better suited for more formal business magazines rather than an entertainment magazine. - Major publishers like IPC will only publish magazines they feel will increase profits and feature popular, famous artists to ensure sales, while independent publishers are more likely to feature unknown artists.