This document discusses the target audience and approach for a rap music magazine. The target audience is described as male, aged 16-25, from lower social class backgrounds and of African American ethnicity. The genre of rap music was chosen because it focuses on wealth, success, and coming from a low background, resonating with the target demographic. Images of a model posing as a rapper were taken, focusing on fashionable clothing, to interest the audience. Marketing campaigns using billboards and social media were considered to attract the target youth audience.