The document discusses the target audience for a proposed rap music magazine called "The Plug". The target audience would be 90% male and 10% female, consisting mainly of young adults interested in underground rap music. Readers would enjoy learning about new rap artists and songs, following their favorite rappers, and getting involved through music competitions featured in the magazine. The style and content of the magazine is aimed at rap fans seeking information on new albums, concerts, and the broader rap culture. A typical reader would be interested in rap music, street fashion, and the rapper lifestyle.