The document outlines how the target audience of 16-19 year old white students who like R&B music was addressed in a magazine called "Word". Key elements that targeted this audience included using bold cover lines about hot R&B songs and winter fashion accessories. A free poster and low price of £2.99 were used to attract buyers. Images of white people and information on social media were included to match and engage the intended demographic.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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http://sandymillin.wordpress.com/iateflwebinar2024
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
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Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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2. OUTLINE OF TARGET AUDIENCE-
Age – 16-19
Both Genders
Mainly white (secondary audience of other
ethnicities).
Lifestyle- Student who likes to listen to RnB
Class- Working/Middle Class.
3. I have included the cover
line “Hottest RnB
Songs right now” this would
attract my audience as they
would be the kind of people
who want to keep up with
charts, also as they like RnB
they would be interested by
this.
I have included a masthead called “Word” as this sounds quite street
which is a stereotype of younger people, this would perhaps entice the
audience in wanting to buy this magazine. I have made it bold so that
it stands out to the audience and can see it from a far on the shop
shelves.
I have included a puff which says “Free
poster of RnB artists” this would attract
the audience as they like RnB so would
want an RnB poster but however it is
free, the audience will feel like buying
this magazine is worth their money as
you get so much therefore will buy it.
Another cover line which I have used is “Winter
accessories for girls and boys” this will attract the
audience as teenagers are quite into fashion today
therefore they would want to buy this magazine to
see what’s ‘hot’ right now.
The price is at £2.99, I believe that this is quite
cheap for a magazine which includes so much,
teenagers today usually have this money spare from
parents or from working themselves, therefore they
will be attracted because of the price.
The main image is of a white
female, this is addressing the
audience since my magazine
is mostly aimed at white
people. This is quite
uncommon for RnB magazines
as RnB is usually stereotyped
at black people, therefore not
only will it attract my audience
it will attract a secondary
audience of different
ethnicities.
4. I have included all the social media and website for
my magazine “Word” this is addressing the audience
since teenagers are always on social media. Not only
will people be able to tweet or facebook about “Word”
it will also start the theory of two step flow, which is
when people on social media write about the
magazine which then attracts more people.
All of the pictures on the content page are of
White people, this is addressing the audience
since it is mostly aimed at white people, they
will be able to relate to these artists.
I have included all of
important page numbers
which the audience will
want to see, this will
attract the audience as it
is easier for them to find
the page which they’re
looking for.
5. Included the main image as a white person, this is
addressing my audience since the audience is mostly
focused on white people.
I have included a stand first before the article
which says about an “upcoming tour” this
would attract the audience since they are fans
of RnB therefore they may want to know when
the tour is for them to be able to go.
In the headline I
have included
some colloquial
terminology
which young
people would
use, this would
be addressing the
audience since
they would know
what that meant
and may use the
term themselves.