The document discusses the target audience and design choices for a rock music magazine. The target audience is 15-25 year olds who enjoy rock music. Both genders are targeted as interests have become less gendered. Most survey respondents listened to punk rock and bought magazines monthly, so the magazine will focus on punk bands and be released monthly. The £2.99 price point was chosen to be affordable for the largely student and part-time worker target demographic. The front cover image features a white British model in line with rock music's stereotypical audience.

2. My target audience is of ages between 15-25 therefore who
enjoy listening to the rock genre. In the collage to the right I
have identified clothes, places, objects, albums etc. that they
would enjoy and like.
As my target audience is predominantly in the age range of
being able to work I have made the price of my magazine £2.99
as they will be able to afford it but also it is not too much as
they are not likely to be earning a lot and some may not have
jobs.
My target audience includes both genders as this will give me a larger amount of people; also I have found that in
the modern day the interests of both genders are shared more therefore it is easier for me to aim my magazine at
all people as I can include many different interests that both genders would find interesting.
When I completed a survey I found that most people listened to the punk genre and bought magazines monthly
therefore I have included mainly punk bands and will release my magazine monthly.

3. As the dominant image that is on the front cover is one of the first things that the audience
views it needs to be eye-catching and appeal to my target audience; if the audience is
interested by this image they will be more likely to buy the magazine.
I chose to take a mid-shot of my model so that the audience will be able to view her face,
therefore recognise her as an artist, but also to imply that the audience does not yet know the
artist very well which will make them want to read about her in my magazine. Also, I have
decided that I did not want to the model to be staring at the camera as I did not want her to
directly address the audience so that they would believe that they needed to learn more
about the artist making them more likely to want to read the article. The blank/neutral
expression portrays that she is not showing any emotion or insight into her personality,
again, reinforcing that the audience will want to learn more about her and want to read
more.
Furthermore, I have used a plain purple background as this is a colour within my colour scheme but also, as it is
plain I will be able to place text over the top whilst making it easier for the audience to read the content. Along with
this, I chose the plain, black t-shirt that the model is wearing for the same reason; it gave me the option to insert text
over the image –which I did.
The makeup that the model is wearing I chose so that it matched with the colour scheme and the background of the
picture so that the artist appeared in place on the cover and therefore in the rock genre. I also straightened the
models hair as this style is more associated with the rock genre consequently the target audience will be able to
relate to the artist and want to learn more about her.

4. I decided that, since my audience is younger, I would use informal language so that the audience is able to relate to
the magazine which will make them more likely to buy it as they will feel more comfortable when reading it; this
language will appear relaxed whilst maintaining the professional image of the magazine. I wouldn’t want the
language to be too serious due to the younger audience as they are at an age when life gets more serious therefore
they would want a fun release which will give them a reason to want to buy this magazine.
As well as this, I plan to use a direct mode of address within the text so that the magazine will be able to connect
directly to the reader. By doing this the audience will feel as if they are a part of the magazine and that they are
getting what they want which will make them more likely to buy the magazine as they will want to read about what
they like and enjoy. I will do this by using words such as ”you”, “your” and “you’re” as this makes the reader believe
that they are being spoken to directly therefore they will be more intrigued as to what the magazine has to offer
them, making them want to buy it. Also, words such as “we” and “us” gives the impression that the reader is
involved in the magazine making them feel as if the magazine has content especially for them which they will be
able to share with other people who enjoy this music genre. I included this language on the puff as the offer will be
more appealing to them and make it appear more personal which means that they will want to buy the magazine so
that they can get the free CD’s. Similarly, I used this language within the sub-heads as this will make them want to
read that article as they will believe that this is what they want to read so that they can gain important information
about the artist/band.

5. I based my front cover layout and appearance of my dominant image on this front cover from
rock sound. I believe that this was a good front cover from an existing magazine as the
dominant image is central making it the most important feature on this page which will appeal
to the audience but also because the page is busy as well as having a simple layout which is
easy to navigate around; this layout is good for the target audience as there is enough content
for a young but mature audience but there is also some individuality with the position of the
puff and sub-images which will appeal to the younger audience as they will want more
excitement.
However, on my draft I changed the position of my barcode, puff, main sell-line and
additional features; I decided to do this as it appeared more aesthetic with the style of my
dominant image. In addition to this, I changed the position of the sub-images to hide the
models hair on the left side of the page because it did not appear professional and as I was not
able to make it appear better on Photoshop I decided to cover it so that it was not obvious to
the reader. I also changed the position of my additional features, main sell-line and some of
my sell-lines and sub-heads as a result of this change, again, so that the page appeared more
aesthetic and so that my main-sell line was more prominent and eye-catching than the other
sell-lines on the page.
I wanted the cinematography of my photograph to match the one on the existing magazine
however, I did not want to artist to have a direct mode of address with the reader so that the
audience felt more intrigued which would make them want to buy the magazine more.

6. For my front cover I decided to use purple, black, white and yellow colour scheme. I used purple as a main colour
throughout my magazine as this colour will appeal to the target audience as adding a colour will attract the
audience's attention when it is within the other magazines in a shop. However, as the purple is not vibrant and a
darker shade this will suit the genre more as the rock genre is typically associated with dark colours. Likewise, I have
used the colour black for my text as this colour is dark but also it is very easy to read therefore the audience will be
able to read the content easily which will result in the audience being more inclined to buy the magazine if they
know what/who is included within the magazine. The white I included so that the text is easy to read which will
mean that the audience can read it quicker and easier meaning that they will be more likely to buy the magazine as it
will not take them too much time to read meaning that they will not get bored and will take time to read the content.

7. Social Grades:
When establishing the price of my magazine I needed to take into account my target audience and their average
income. As the predominant amount of my audience will be students with part-time jobs they will not earn that
much therefore, I needed to make my magazine affordable which is why I placed the price at £2.99. This price is
affordable for most of my target audience which means that more people will be likely to buy the product.
Ethnicity:
Stereotypically, the rock genre is most popular with British people and the predominant amount of people who
listen to this genre is of white heritage. As a result of this, I decided to have a British, white model on the front
cover as the audience will be able to relate to her with more success; making them more likely to buy the
magazine.