The document discusses using red lipstick as a synergy between a music video and ancillary texts like advertisements and album packaging. Red lipstick is prominently featured in the video during close-ups and scenes. It is also incorporated into the advertisement, album cover art, photos, and inside the CD case to create cohesion across products. Audience feedback indicated that the target demographic successfully noticed the connection between the use of red lipstick in both the video and ancillary texts. The document determines the lipstick synergy was an effective way to promote the artist to their target demographic.