Vinmonopolet - Norges beste omdømme
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Kai G. Henriksen, adm. dir. i Vinmonopolet forteller om hva som gjør Vinmonopolet til en omdømmevinner på Omdømmedagen 2011.
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Hva ligger i å være lojal? Hvor langt skal de ansatte strekke seg for å være gode ambassadører for virksomheten, og når er det greit å bringe interne problemer ut i det offentlige rom? Hvordan skal ledelsen være for å fortjene de ansattes lojalitet?
Arne Johannesen er leder av Politiets Fellesforbund
Arne Johannessen har sin utdannelse fra Befalsskolen for Hærens Transportkorps og Intendantur (BSHTI) og Politiskolen. Han har vært befal i Militærpolitiet, lensmann i Sogndal, samt forbundssekretær og leder i Lensmannsetatens Landslag. Siden høsten 2000 har han vært leder i Politiets Fellesforbund. Han er også forhandlingsleder for Unio Stat i lønnsforhandlingene. Arne Johannessen har vært og er en markert fagforeningsleder som har fått mye oppmerksomhet i forbindelse med politiets ulike aksjoner de senere år, også etter terrorhandlingene 22/7.
Omdømmedagen 2012: SAS, Eivind Roald "Når omdømmet måles 1000 ganger hver dag"
Når omdømmet måles 1000 ganger hver dag
av Eivind Roald, Executive Vice President Sales & Marketing, SAS
Omdømmedagen 8. mai 2012
Omdømmedagen 2012: Resultater RepTrak Norge
Resultater fra årets store norske omdømmemåling, RepTrak Norge 2012. For niende år på rad har et representativt utvalg av befolkningen gitt sine vurderinger av Norges 50 mest synlige virksomheter. Hvem går opp og ned, og hvorfor? Finnes noe av forklaringen i sosiale medier?
De siste ti årene har verdens ledende selskaper profesjonalisert sin omdømmestyring betydelig. Kunnskapen om omdømmeutvikling og omdømmemåling er mangedoblet. Hva er nytt, og hvorfor investerer store selskaper millionbeløp i omdømmestyring?
Av
Bjørg Kari Paulsen, kommunikasjonsrådgiver og leder for analysegruppen i Apeland Informasjon
Ole Christian Apeland, adm. dir. Apeland informasjon
Reputation in Real Time
The document discusses how reputation and personality are important for brands in today's connected world. It notes that 85% of brands will experience a crisis that damages their value within 5 years. It also discusses how influence has shifted from a few "influentials" to networks and how content spreads. The document provides six ways for companies to use their unique personality to grow reputation, including embracing accidental spokespeople, crafting believable backstories, and using personality moments.
Navigating the reputation economy
Managing Director Henrik Strøier i Reputation Institute International gir litt bakgrunnsinformasjon om omdømmeanalysen til Reputation Institute
Hvem har Norges beste omdømme og hvorfor?
Richard Riekeles i Apeland Informasjon presenterer hovedfunn fra RepTrak 2011 på Omdømmedagen 2011.
Kommunikasjon når det stormer
Terje Sjeggestad, direktør i Utlendingsnemnda, forteller om hvordan det var å stå midt i mediastormen Maria Ameli saken, på Omdømmedagen 2011.
Hemmeligheten bak folkefesten
PR- og informasjonssjef Nina Horn Hynne i Ski-VM Oslo 2011 forteller om hva som gjorde Ski-VM til en braksuksess på Omdømmedagen 2011.
Gamle synder i ny drakt
Kai Krüger Henriksen, konserndirektør kommunikasjon i Veidekke, forteller om asfaltsaken på Omdømmedagen 2011.
Hva kan vi lære av årets omdømmemåling?
Professor Peggy Simcic Brønn snakker om årets omdømmeresultater fra Reputation Institute, presentert på Omdømmedagen 2011.
Unikt samarbeid med et unikt lag
Atle Kigen, kommunikasjonsdirektør i Aker ASA, forteller om sponsoravtalen Aker har med det norske skilandslaget på Omdømmedagen 2011.
Hvordan kan vi best forberede oss på kriser?
Einar Bråstad og Richard Heyerdahl fra Proactima snakker om krisehåndtering på Omdømmedagen 2011, arrangert av Apeland Informasjon
Omdømmedagen 2010: Tone Lien og Ingunn Rønningen Kleven, Birkebeinerrittet
Langsiktig omdømmebygging:
"Birken" – Fra hobby til merkevare
Skal du sykle Birken? Ekstrem trening har tatt helt av de siste årene, og deltakelse på Birkebeineren, ritt eller renn, har blitt et hett samtaletema i arbeidslivet. Årets Birkebeinerrenn var fulltegnet med 18 000 deltakere på bare 41 sekunder.
Daglig leder av Birkebeinerrittet AS, Tone Lien og informasjonsansvarlig Ingunn Rønningen Kleven deler suksesshistorien og forteller om hvordan de arbeider langsiktig med omdømme- og merkevarebygging for "Birken".
Med daglig leder av Birkebeinerrittet AS, Tone Lien og informasjonsansvarlig Ingunn Rønningen Kleven.
Omdømmedagen 2010: Geir Olav Opheim og Nina Sundquist, Nortura
Ekstrem omstiling:
Hvordan kutte i (nesten) alt bortsett fra omdømmet?
Nortura gjennomfører en ekstrem omstilling for å tilpasse seg et stadig mer krevende marked. En fjerdedel av virksomheten kuttes i ekspressfart. Med sterke merkevarer som Gilde og Prior og et godt omdømme som en ansvarlig matleverandør har selskapet mye å beskytte. Hvordan klarer de å ta vare på omdømmet? Svaret ligger blant annet i aktiv bruk av video og Facebook.
Med Adm. dir Geir Olav Opheim og kommunikasjonsdirektør Nina Sundquist, Nortura
Omdømmedagen 2010: Ole Robert Reitan og Solfrid Flateby, Reitangruppen
Det enkle er ofte det beste:
Holdninger og handlinger bak REMA 1000s vinneroppskrift
Hvilken strategi ligger til grunn for utviklingen av suksessen Rema 1000 og hvordan jobber ledelsen og kommunikasjonsavdelingen med med verdier, kultur og kommunikasjon i et marked preget av sterk konkurranse og raske endringer?
Med Rema 1000-sjef Ole Robert Reitan og kommunikasjonsdirektør i Reitangruppen, Solfrid Flateby, kåret til årets unge leder i DN.
Omdømmedagen 2010: Nils M. Apeland
For sjuende gang har Reputation Institute og Apeland Informasjon, i samarbeid med Peggy S. Brønn ved Handelshøyskolen BI, analysert omdømmet til de 50 mest synlige norske virksomhetene. Over 10 000 nordmenn gir sine vurderinger i første kvartal 2010.
Hvilke bedrifter har best omdømme i Norge i 2010? Hvem har tapt omdømmepoeng? Hvem har gjort det største rykket det siste året? Nils M. Apeland presenterer analysen og kommenterer de viktigste funnene.
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Vinmonopolet - Norges beste omdømme
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