The document discusses how the video and accompanying texts for a music product coordinate well. Specifically: - Images from the video of the two main character girls are used on the advertisement and digipack cover to provide recognition and consistency across materials. - Contrasting blues are used throughout the digipack and advertisement to make the text stand out and catch viewers' attention as they walk by store displays. - Related images of rain clouds and teardrops on the digipack additionally tie into the album title "Raindrops" and song title in a cohesive manner.