The document discusses the effectiveness of combining a main music video product with ancillary tasks of a digipak and magazine advert. Dark colors like grey were used throughout to create a depressing tone that matched the sad theme of the song. Both the digipak and advert featured the grey brick wall from shower scenes in the video. Black and white was another recurring theme to link the products to the artist Sia, who is known for that color scheme. Images from the video were also used in the ancillary products to clearly connect them.