For research, planning, and evaluation, the document describes using YouTube to watch music video examples, Blogger to write ideas and upload documents, and SlideShare to share documents. IMovie was used to select video clips and Final Cut Pro to edit the video, adding clips, cutting parts, and syncing to the song. Photoshop was used to design the digipack and advert by editing images, using layers, and replacing backgrounds. Throughout production, technology helped present work professionally and share progression online.

1. Question 4 – How did you use media technologies in the construction,
research, planning and evaluation stages?
For the research of our video we firstly used youtube to watch clips of other music videos
such as ‘Genie in a bottle’ by Christina Aguilera and ‘I love rock ‘n’ roll’ by Britney Spears as
decided we wanted to create a POP genre song. We liked the concept of a song from a
movie as we could completely re-vamp the original video. Youtube was also a quick way to
watch videos of all genres as you didn’t have to sit and watch the full video, as watching the
first 30 seconds of a clip can let you know if you like the video etc…
We set up a blog on www.blogger.com so we could keep up to date with our progression
through our tasks. Doing this helped us add images to our blog and make it easier to write
our ideas out fully and use the software to our advantages as we didn’t have to only use it in
college like some software. Through blogger we also used slideshare for our evaluation and
research and planning side of our coursework. This is a free programme to upload
documents from any Microsoft Office document as this is the easiest and quickest option
and also looks professional to go onto our blogs.
This image shows the slideshare
homepage. To upload a piece of
work you simply have t click on the
‘upload’ button and your files get
converted into a document that is
safe to upload to blogger. This shows
how technology has shifted as just a
few year ago this wouldn’t have been
able to happen, this also shows that
we have thought about different ways
to present our work.
This image shows a Microsoft Word
document that I have loaded to
slideshare. As you can see if there was
more than 2 pages to the document then
you could easily click the left and right
buttons to view it.

2. To edit our video we firstly had to get the footage off the camera to the computer. We used I-
movie to firstly upload our footage. From there we highlighted the bits of the footage we
wanted and saved it into a file called ‘film footage’. This screen shot shows how we can
highlight the bits of footage we want to add into
our video and drop it into place. This second
screen shot shows how it looks once dragging
and dropping it into place. This is a simple and
easy way of picking out pieces of footage that
we would use in our video and the not so good
pieces.
Once we had the footage we needed, then we
opened final cut to edit our video. The screen
shot below shows that we exported the footage
from the camera so we had a blank canvas to
work from to edit. We added all our video clips
to final cut so we could see what we had to work
with so we could start editing, each video shows separate clips of what we have filmed and
as you can see from the screen grab we have enough footage to make a good music video.
However as both of us have limited knowledge of final cut, editing our video took more time
than we wanted as we found some of the footage was hard to grasp what we were singing
and how to cut it. We had the advantage of using the ‘In and out markers’ however to make
our music video in sync with the lyrics. The image to the right the right
shows how we used the in and
out markers by lining up both
clip and song to the part where
we wanted it to sync. This then
made editing our video better for us as we could also use the cutting
tool to cut the clips up so they could skip to one and then back to the other. This is so our
video wasn’t all one long piece of footage where the audience would get bored and want to
stop watching the video. This also helped cut up the narrative from the performance as we
wanted to incorporate both of these in our video.
To cut out parts of the footage that we didn’t want in then we
used the image and wire frame tool. This image shows how
we could drag the middle of the cross further in or out to the
point where we wanted. This was also to identify the
narrative of our video as we wanted the audience to see
both male and female characters in their happy period of

3. their relationship before things went downhill. When finally finishing the video we rendered it
all, as we did throughout making it and then exported it to quicktime. This was so we could
upload it to youtube and put it on our blogs.
To make our digipack and advert, we used photo shop. Here we could use a range of tools
and equipment to make them stand out and look professional. We could edit an image by
taking out the original background and replacing it with a different colour. Although this
image isn’t on our final digipack or advert, this was one of our first ideas. However this image
was just a screen shot from our video, and shows no originality or thought so we decided to
create a completely different style of photo by taking one ourselves. This worked out better
as we could use more tools to create the digipack and advert that is our final ones. On photo
shop we also used layers, this is so we could create the best possible outcome to our work
as possible, and by using one layer at a time helped us focus on one image or part of the
digipack or advert so that it would look more professional.