The document discusses how a magazine represents a particular social group aged 14-30 that enjoys classic and heavy rock music. It does this through the clothes, facial expressions, camera angles, and color scheme used in photos throughout the magazine. Dark, casual clothes along with serious facial expressions signal a rebel attitude that this social group finds appealing. Photos from varied camera angles further engage this target audience by depicting passion for music and a desire to explore new artists. An consistent color scheme of red, white, black, and brown draws on conventions familiar to this group.

1. How does your mediaHow does your media
product representproduct represent
particular social groups?particular social groups?
By Rebecca King

2. Social GroupSocial Group
 My magazine is not aimed at the general public
but at a specific group of people that are heavily
knowledgeable and have a great passion in rock
music. They are unique and enjoy classic rock/
band music as well as heavy rock. My social
group are also aged between 14 and 30.

3. Clothes:Clothes:
Leather jacket, dark biker look to show a rebel
attitude which is what my social group would
wear.
The typical heavy mental rock
makeup was used on my feature
article photo to attract my target
audience and to clearly show the
public what type of music my
magazine is about.
The clothes in my picture on my double page
spread are quite relaxed and chilled clothes. This
shows that my social group are calm and relaxed
people who have an ‘I don’t care attitude’. However
the clothes are still dark to represent the deep
music that the reader enjoys listening to.
Furthermore, the boots which my model are
wearing are bike like boots to continue with the
convention of a rebel biker look that is the same on
my front cover.

4. Clothes:Clothes:
By using headphones as an accessory it
shows that it is aimed at a younger social
group who enjoy listening to their music
privately. It shows that the type of music is
not party music as it is not to be played out
loud. This shows that my social group are
more interested in a different and unique
type of music that they would like to listen
to.
In both of these shots the models are
wearing laid back clothes and jumpers. This
sets the tone of my magazine as my social
group are younger and laid back. Also, it
shows the stereo type of a young person
that’s quite lazy with informal clothes and
hair which is what will attract my social
group as it is the same as them. In the
bottom picture my models are wearing shirts
which present my social group as middle
class workers. It also conveys that my social
group are indie and work labour type job.
For this shot I
used a dark jacket
to continue with
the theme of the
music throughout
my magazine. I
used a jacket and
put the hood up to
show a
mysterious
feeling. This
makes my social
group interested
in finding out who
the artist is and
therefore will buy
the magazine.
This shows that
my social group
are young and
keen to find out
and look further,
this shows that
they are of a
younger
generation.
For this photo I used a slightly brighter
coloured top to show that my social group
are fun and take a more relaxed and fun
approach to music.

5. Facial Expressions and CameraFacial Expressions and Camera
Angles:Angles:
 I have kept the facial expressions as serious on my front cover and double
page spread to make the models look intimidating. This attracts my social
group because they are young and want to also feel rebellious and
intimidating.
This photo is taken from a higher angle shot to
show that the music artist is representing a
social group who feel passionate about music
and want to climb higher in the music industry.
Also it shows a social group who want to migrate
higher within the social scale.
This photo is taken from a low angle shot to
also emphasise how this social group want
to show that they are in their place and
want to keep it that way. It emphasises
confidence and intimidation, this shows that
my social group are quite loud and
confident people.

6. FacialFacial ExpressionsExpressions and Cameraand Camera
Angles:Angles:
By using an action shot this
shows passion and represents
the passion my social group feel
for this type of music. The angle
is from a lower shot to show that
the artist is on top and my social
group look up to them.
These three photos are taken
from an eye level angle and are
a mid shot. This makes my
magazine look more casual and
attracts my social media as they
are a working class group of
young people. The facial
expressions on these photos are
less serious to also make it
seem less casual. It shows that
the artists enjoy their music just
as my social group would enjoy
reading about the music in my
magazine.
This photo was taken at an
angle which allows you to
not see the models face.
This makes my social
audience want to read to
found out who the music
artist is and what it is all
about. This shows that my
social group are quite
young as they wish to
further their knowledge and
are keen to explore and
accept new music artists,
unlike older people and to
find out what the article is
about.

7. Colour Scheme:Colour Scheme:
 I followed a colour scheme of red, white, black and
brown through out my magazine. This meant that I
followed the convention of other magazines that my
social group are interested in.

8. Colour Scheme:Colour Scheme:
I kept a house style in the same colour,
sizes and fonts at the bottom of both my
contents page and double page spread.
Furthermore, I have used the same colour
back ground on my front cover and double
page spread. This brown colour attracts
my social audience because brown is
thought to be a colour of nature and my
social media are very indie people who
enjoy the out doors. They also are
attracted to the dark colours because
they are rebellious youngsters.