This magazine targets tweens and young teens who enjoy pop music. It portrays this group as fun, loving life and music, and spending time with friends. The images, colors, and stories used aim to show positive influences and role models. In particular, the magazine focuses on clean, minimal makeup looks and fashion to portray the featured artist in a positive light. It aims to attract fan girls and girlie girls through its pink color scheme and content like quizzes and heartfelt stories.