1. How effective is the combination of
your main product and ancillary
texts?

2. Portraying Star Persona Across All 3
Products
• Although we had no shots of an actual ‘star’
we portrayed our ‘star’ through an animated
character. The character can been seen across
all 3 products.

3. Promotional Package
• We used the image from the previous slide on our magazine advert to keep
continuity on our products. I feel that we created an effective promotional
package by doing a continuous pop art theme.
Final Digipack Design

4. Mise-en-Scene
• We didn’t really have to worry about mise-en-scene a great deal as the
majority of our shots were animated with stop motion. However because
our video was mainly stop motion, we did have to seriously evaluate and
plan the lighting so we got minimal shadows, I feel we succeeded however
we did get pulled up once in our feedback that there was a slight shadow
however at the time we didn’t realise.

5. Expectations Of Products –
Digipack
I think that the expectation of our products would have been something like the
album covers shown below that are from the same genre and era as our music video.
I think people would have been expecting heavy exposure to the star persona as the
majority of the albums shown below have the star in the centre, however the first
album shown below is an abstract album cover from A Tribe Called Quest, we chose
this style over the others because it would best fit the style of our music video.

6. Expectations Of Products –
Magazine Advert
As the Hip Hop genre in the 90’s wasn’t as big as it is now, artists
found it hard to get mainstream media exposure, however its much
easier now as you can see by the different magazines that dedicate
themselves to hip hop. I think people would be expecting
something like the 3 to the side, exposure to the star. However as a
package with the video and digipack exposure to our star would
have ruined the continuity we had throughout all our work.

7. Expectations Of Products –
Music Video
• I feel that most people wouldn’t be expecting our type of
animated music video within any genre. However we decided
to break the conventions of Hip Hop music videos which is
heavy exposure to money, sex and lavish life styles for several
reasons. One being that it wouldn’t have fitted with the lyrics
so there would have been a poor visual and audio
relationship.