The document discusses how a band called H3LIUM planned to use synergy between their music video and ancillary marketing materials. They decided to feature black balloons prominently in both to create clear visual links. Scenes and outfits from the music video were then featured on the digipak and advertisements, along with the balloons to connect the materials. The band believes this unified visual theme across their main video and secondary promotional pieces makes for an effective combination that will attract their target audience.

1. Evaluation- Question 2
How effective is the combination
of your main product (video) and
ancillary texts (digipak and
advertisement)?

2. How did we plan to use synergy in our
production pieces?
Initially we were deciding on a object that would be
frequently shown throughout our music video and
ancillary products. We wanted an object that ties in with
our lyrics and could easily be linked once the audience saw
it. The first thing that popped into our head was a balloon
because of our group name – H3LIUM.
So therefore our audience could easily make that link. We
planned to use this one prop throughout all our production
pieces.

3. This was behind the scenes
of our music video(photography studio
scene). This is where we
really emphasised our
synergy with the balloons.

4. What aspects of the video link with
the digipak and advertisement?

5. Music video
• In our music video we had a
range of outfits to adapt with
every location we filmed in.
• Our main synergy prop was the
black balloon which was used
throughout the music video.
Digipak and Advertisement
• When taking pictures for our
advertisement and digipak, we
had worn two outfits from our
music video.
• For every photo we had taken for
our ancillary products we always
had the balloon therefore our
audience can make clear links
These outfits are This outfit was These outfits
from the
from the
were from the between our music video and
ancillary products.
Bowling scene.
Library scene. Pub scene .

6. How successful do you think your main
and ancillary texts are?
I had a variety of texts choices
to choose from. After I had
experimented with some texts
and saw how they looked on my
ancillary products, I decided to
go with Bookman as this font
was the most suitable for the
theme of my digipak and
advertisement therefore I think
it is very successful.
I chosen the
colours Black and
white which I have
stuck to this colour
scheme
throughout my
ancillary products.

7. Would my target audience be attracted
to my ancillary texts?
Yes
No
I think most of my target
audience would be attracted to
my ancillary text and products
because its something different
and the fact my colour scheme is
tied around the black balloon
makes it even more attractive. Also
the pictures in the inside of my
digipak is something young girls
would be interested in because it
gives more to our audience.
However we cannot attract
everyone, although we would like
to. So not everyone would like
the style of my ancillary
products and text.