The poster includes a picture of the artist, their name, and an example of the CD cover to show audiences what they are purchasing. To maintain consistency with the music video and digipak, the poster uses pictures from the same source as those materials. The poster is inspired by the black and white styles of Adele's 21 album cover and James Arthur's "Say You Won't Let Go" music video rather than conventions from other posters. This allows the poster to be unique while tying into the overall style of the other promotional materials.