This document discusses how the media product challenges and develops conventions from real magazines. It uses a sustained dark color scheme of reds and greys throughout instead of the varied colors in Kerrang magazine. It also adopts Kerrang's informal yet vocabulary-rich language style and large central images on double page spreads to attract the target audience.

1. Question 1
IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?

2.  In magazines like Kerrang there is a varied
colour scheme throughout the entire
magazine.
 In my magazine I have chosen to challenge
this as I’ve gone with a sustained colour
scheme throughout. This makes the grunge
style seem a bit more sophisticated whilst still
being rock-related by using dark reds and
greys which typically have connotations of
rock and horror which stereotypically my
target audience would like.
 I didn’t want to go for the typical lots of white
intertwined with black everywhere because it’s
not individual and I feel that my target
audience like to have things that stand out and
are different and I feel I achieved this by using
greys and reds instead.
COLOUR SCHEME

3.  I adopted the same sort of formal/informal language style
that I noticed in Kerrang. They tend to use a relatively
informal, spoken language sort of style whilst using some
formal vocabulary, yet in their interviews it’s completely
quoted so is normal, informal spoken language.
 I feel like this works well for my magazine due to the fact
that my audience, stereotypically, don’t particularly want a
fancy magazine that uses a massive vocabulary because they
just want straight to the point text about music and no
‘wishy washy’ stuff because they won’t read it.
LANGUAGE

4.  I found that on a double page spread
in Kerrang they tended to have one
large picture which took up the
majority of the page and was
particularly eye-catching. I decided to
adopt this approach too as you can see
in the images to the right as I thought
it worked well to get people to read
the article and was also aesthetically
pleasing.
 It always featured the band who were
being interviewed and made them look
desirable for the target audience of
that specific band so if it was a
‘screamo’ band they’d be dressed
accordingly and if it was slightly more
relaxing (as much as rock can be) then
they’d be dressed more casual.
IMAGES ON DOUBLE PAGE SPREAD