The document discusses how the media product uses and challenges conventions of real magazines. It uses a serif font for the coverlines to conform to 1950s conventions, while challenging modern magazines that use serif fonts consistently. The masthead challenges conventions by using two fonts and a photo overlay. For the contents page, it imitates Billboard's layout but challenges conventions by not overcrowding with photos and bold text. It develops the contents title further with a heart shape and gradient overlay. Images are resized across the top third of double pages to balance the layout and convey more context without a clear divide like photos or shapes typically used.