The document discusses how the author's indie/rock music magazine cover uses and develops conventions from real magazines like NME, Q, and Rolling Stone. The author based the aesthetics and layout of their cover on these magazines to make it recognizable as an indie/rock magazine. Colors, placement of images and text, and inclusion of music-related images like guitars follow conventions of these magazines. The author also challenges some conventions by changing the central layout and placing the main image at the bottom of the cover rather than center. The target audience is younger at 13-18 to provide suitable content, and it aims for a middle (C2-E) class with informal, "laid back" styling.

1. In what ways does your media product use, develop or challenge forms and conventions of real
media products?
In the creation of the front cover of my Indie/Rock music magazine, I attempted to base it around already existing
magazine covers that are sold. The main magazines I used were NME, Q magazine and The Rolling Stones magazine.
These magazines are well known for being the main Indie/Rock magazines which allowed me to use these as a
template effectively. I attempted, more than other aspects, to base the aesthetics of my magazine off of the existing
ones so it would be recognised as an Indie/Rock magazine when looked at. The conventions I followed were also based
off of the already existing covers which helped my magazine come across to the reader as the expected genre of
magazine.
This is the main image that is The colours that are found on the cover of my magazine
situated on the cover of my are very mixed and un specific to any genre. This is seen
magazine. It features the focuses on many Indie/Rock magazines and could be seen as a
of the magazines main story genre convention itself.
which is a very common The Q magazine cover here has a main colour scheme
magazine convention. The image of red and white but is also accompanied by other
contains guitars which very irrelevant colours. I have attempted to use this sort of
much an Indie/Rock feature, as colour scheme on my magazine cover to follow this
seen on NME magazine, which convention.
allows the magazine to follow
the correct genre conventions. Magazines such as Q magazine and NME have a
small but easily visible masthead in the upper
left-hand corner which is the initial point of
reading. I have followed this convention by
placing my masthead in the same place on the
cover. Another feature I have used is one on the
above Q magazine cover which is the quote that
relates to the main story. I have used this same
feature and have also made it relevant to my
main story which features on the cover.

2. In the making of my magazine I have attempted to develop some of the following features from the previously mentioned
existing media items from my genre.
On my front cover, I have developed the
I have used the main colour scheme and quote that is used on the cover of Q by
white background from the well-known including a quote around the focus of the
Indie/Rock magazine Q. I have used cover picture. This form useful as it can
developed these features to fit around my entice the reader and is used on many
magazines already existent features, such magazine covers.
as the main image.
I have taken and developed the small plugs
that Q magazine uses down the side of their
cover that don’t interfere with the main
image. I used this as it is an easy way of
explaining the additional content of the
magazine without taking up too much space
on the cover.
Other than Q, I have used NME which has
many neutral features and convention but
also contains some that relate to
Indie/Rock music. I have taken the
masthead style from this magazine by
placing my masthead in the upper left-
hand corner.

3. These are some already existing media conventions that I have challenged in the making of my magazine. I have
challenged them to not only make my magazine specifically unique, but to make them better by challenging and then
adapting them. The adapting will allow my magazine to follow the conventions expected while also being relative to my
magazine specifically.
The Rolling Stones magazine has a long One of the main features of already existing
and curvy masthead which I have taken media products is the common feature of
advantage of in my on my magazine having a main focus picture in the centre of
cover due to its unspecific genre the page with text and plugs around
conventions, which means I can develop whereas in the making of my magazine I
it into my own style. However, I have have placed my main image at the bottom
challenged this by changing its central of the cover with the text and plugs above
layout which I believe is in the way of the it. This is very different to most magazines
other features of the page. but does not have a negative effect on the
overall impact of the magazine cover.
I believe that my magazine challenges very few genre conventions that appear in already
existent media products as I have chosen to create my magazine with as close
resemblance as possible to my previously mentioned example media products.

4. How does your media product represent particular social groups?
The already existing media products that represent my magazines genre are ones that would (upon first appearances)
relate to an older audience of about 18+. Due to the maturity of younger teens nowadays there are few music magazines
that relate or are aimed at their age range. For this reason I have deliberately aimed my magazine at a younger audience
of around 13-18 years old to allow this age range to access the magazine information that is suitable for their age range.
My magazine focuses around the genre/s of Indie/Rock which is a genre that is stereotypically related to teenagers with
their own individual style and music taste. This relates to the style of my magazine as its cover doesn’t necessarily have a
style and is individual.
As the main audience of my magazine is teenagers, I have incorporated guitars into my cover which could relate mainly to
male readers who would see electric guitars as being ‘cool’. This instrument theme has also been carried out in the design
of my masthead which incorporates an electric guitar lead.
The class that my magazine would mainly aim at is a class of about C2-E due to its informal tone and informal style. The
informality is shown significantly in the clothing of the band members featured on the front cover of the magazine as they
are wearing casual clothes and are posing in a relaxed and ‘laid-back’ fashion which would not be seen on a higher class
and more formal magazine. My magazine uses a very informal layout style as it is extremely cramped and almost cluttered
at the top of the cover. This cluttered effect gives the reader the idea that it is a less formal magazine and will not contain
content of a formal nature. This informality and ‘laid-back’ style reflects on the target classes who have a middle class
background unlike the higher classes which will have a different style.
The race of my target social group is undefined. However, my magazine has a tone and language type that could make it
seem more aimed towards a white and English race.

5. What kind of media institution might distribute your media product and why?
As my magazine will need publishing and then distributing as a purchasable product for my audience to buy I will
need to have a magazine distribution company to help me launch my magazine. As my magazine is based around a
genre of music, it would be a good idea to pair with a distribution company that has experience in the music magazine
field.
This is why I have chosen ‘Music Mags’, a suitable magazine distributer that specialises in music magazines of all kinds.
This company has distributed all types of music magazine that all branch from different genres, this means the
company is able to adapt to the specific magazines style and form.
This is a screenshot of the
companies website which contains a
page showing some of the music
magazines that they have launched
under their name. These include
some very specific genres and styles
which further emphasises their
experience of variety.
The company may also be able to
help me adapt my magazine to my
market and make it a more
presentable and overall professional
looking magazine with a selling
potential.

6. Who would be the audience of your media product?
My research magazines (Q, NME, Rolling stones) all relate to my magazines style and genre. I also believe that these
magazines have a similar target market and audience as they also have a similar genre and form basis. The audiences
of these example magazines are all very general and unspecific as the genre doesn’t cover a very defined niche, but
instead covers a large group of people due to the size and vague style of their genres.
As I said previously, my magazines style is very much based around these example magazines, meaning my magazine
will also have a very general and unspecific audience and market.
I have attempted to style my magazines aesthetics so that they relate as closely to my magazines Indie/Rock genre as
possible. One significant sign of this is the use of guitars on my front covers main focus image which are very much
seen as an instrument relating to rock music.
Rock music can sometimes be seen as a more ‘rugged’ or ‘gritty’ style of music which is why I have chosen to make
the ‘E’ in “Break-up” crumble and break.
Another Indie/Rock related aesthetic is the masthead, which uses a guitar lead to relate to my audience.
Crumbling
(gritty)
Guitar lead
design
Indie
Instruments

7. How did you attract/address your audience?
The magazines that I have seen and researched all attract and address the audience in similar ways. These ways
usually involve using the aesthetics of the magazine to almost interact with the reader/audience in specific ways.
The front cover of the magazine is the main piece of aesthetic media that is used to address the audience. The first
and main way that the magazine addresses and attracts the audience is by taking advantage of the first visible
feature of the magazine cover which is the masthead. The masthead is usually bold and ‘eye-catching’ which can
draw an audience in purely because of its aesthetics.
My masthead, like most magazines, is situated at the top of the magazine and to the left this area of the page is
the initial point of reading, as the human brain cases us to look there on the page first. The design of my masthead
may attract an audience who like guitar or are into rock music as it is styled like a guitar lead.
I have also used a technique that, during my research, I have found many magazines use, which is the use of a main
title which usually contains the most interesting story in the magazine. This is to attract a potential customer who
may see it and then be interested in it, causing them to want to read on.
Another way in which I attract the audience of my magazine is in the way that the language is used on the cover. I
have used language that speaks to the audience as if they already own the magazine; this could make the reader of
the cover feel as if they need to own it to find out the stories etc.

8. What have you learnt about technologies from the process of constructing this product?
During the process of development in the making of my magazine pieces, I believe my skills in the use of technology
(especially editorial software) have improved. I have improved these skills due to the need to use different tools and
program equipment in different situations. For example, in the making of my double-page spread I needed to edit the
main background image well enough to make the image larger and not see any signs of it being manipulated and
edited.
I was also not used to the program provided (Fireworks) to develop these
media pieces and therefore had to adapt my already existent image
manipulation and editing skills to a different software. Although this proved
difficult at the start of the process, I eventually found myself getting better
and more fluent with the different style of program.
I became more skilled with the different tools on Fireworks and therefore
was able to improve my capabilities on the program.
These tools involved the basic design editing tools that would automatically edit the media feature in a way of
your choice.
Other programs I used in the process involved GIMP
(GNU Image Manipulation Program) which is a
Photoshop styled program that I used in the editing of
some of my images.