The document discusses applying Quality Function Deployment (QFD) to different domains: 1. An e-commerce company used QFD to understand customer wants and design an effective e-store website. Surveys identified key customer requirements like comparing prices across stores and comparing products easily. 2. A brewery used QFD's kansei engineering approach to understand the emotional needs and image that non-Thai customers associate with their beer brand, even though they don't understand the local language or culture. This helped define a new brand essence and identity. 3. A hotel chain set goals around quality, cycle time reduction and customer retention. QFD helped reduce room cleaning time, defects, and interruptions while improving