Back to Basics




Quality Function Deployment
           (QFD)
                 The Voice of the Customer

                                  Ron Sedlock
                                  ASQ Jacksonville
                                  Education Chair

                                  Phone: (352) 473-6095
                                          (352) 473-6096
                                  E-mail: rsedlock@msn.com
                                  www.thequalitycatalyst.com
QFD in 15 minutes
• History
• The House of Quality
• The Voice of the Customer (VOC)
• Deploying the VOC
• Personal Use
What is QFD?
     Quality Function Deployment is a design
     planning process driven by customer
     requirements.

1.  QFD deploys “The Voice of the Customer”
  throughout the organization.
2. QFD uses planning matrices -- each called
  “The House of Quality”.
Voice of the Designer




Voice of the Customer
x = Design Trade-offs
Benchmarking
Reverse Engineering
Deploying the VOC
                    Technical
                   Requirements
 Customer
Requirements

                                     Product
                                   Requirements
                 Technical
               Requirements

                                                     Process
                                                   Requirements
                                    Product
                                  Requirements

                                                                    Control
                                                                  Requirements
                                                    Process
                                                  Requirements
QFD - ASQ Meeting




                      Desserts on table
                    Special dietary needs
                      Screw top bottle
                       Wine in a box




                                            “Dessert before
                                            “$2 wine”

                                            dinner”
Solicit Feedback
               Objective Evidence
               Gives suggestions
                 Good format
                Keep a sense of
QFD - Audits




                  proportion
               Prioritize findings
                Make allowances
                 Good Checklist
               Mutual Scheduling

                                     “Don’t waste my

                                     “Don’t nitpick”

                                                       useful Report”
                                                       “Give me a
                                     time”
The Objectives of QFD

1. Determine the voice of the
   customer.
2. Examine the company’s response to
   this voice.
Coming Attractions

Next Month ---


             α and β error

                 “Know your risks”

Qfd

  • 1.
    Back to Basics QualityFunction Deployment (QFD) The Voice of the Customer Ron Sedlock ASQ Jacksonville Education Chair Phone: (352) 473-6095 (352) 473-6096 E-mail: rsedlock@msn.com www.thequalitycatalyst.com
  • 2.
    QFD in 15minutes • History • The House of Quality • The Voice of the Customer (VOC) • Deploying the VOC • Personal Use
  • 3.
    What is QFD? Quality Function Deployment is a design planning process driven by customer requirements. 1. QFD deploys “The Voice of the Customer” throughout the organization. 2. QFD uses planning matrices -- each called “The House of Quality”.
  • 4.
    Voice of theDesigner Voice of the Customer
  • 5.
    x = DesignTrade-offs
  • 6.
  • 7.
  • 8.
    Deploying the VOC Technical Requirements Customer Requirements Product Requirements Technical Requirements Process Requirements Product Requirements Control Requirements Process Requirements
  • 9.
    QFD - ASQMeeting Desserts on table Special dietary needs Screw top bottle Wine in a box “Dessert before “$2 wine” dinner”
  • 10.
    Solicit Feedback Objective Evidence Gives suggestions Good format Keep a sense of QFD - Audits proportion Prioritize findings Make allowances Good Checklist Mutual Scheduling “Don’t waste my “Don’t nitpick” useful Report” “Give me a time”
  • 11.
    The Objectives ofQFD 1. Determine the voice of the customer. 2. Examine the company’s response to this voice.
  • 12.
    Coming Attractions Next Month--- α and β error “Know your risks”