SlideShare a Scribd company logo
Mohammad Nibras P.K.
[object Object],[object Object],[object Object],The Process @ LeadCap Ventures
[object Object],[object Object],Quality Quality  Client Satisfaction
Have To Dos ,[object Object],[object Object],[object Object],TRANSCRIPTS YOUR NOTES FINAL PRESENTATION
[object Object],[object Object],Plan Your Analysis and Report
1. Corporate Customer Experience     - Industry-wise Analysis (4 industries)        = In-depth analysis of the different stages of Corporate Customer Experience Life cycle          + Probe into why certain brands are chosen          + Customer shifting patterns; reasons, etc            * Please note: Based on the information available we will cover all the point which have materialistic importance for the service provider.  2. Value Added Service     - Industry-wise Analysis (4 industries)       = Understand more on corporate value proposition.       = Most preferred VAS, etc in the industry       = Reasons for choice 3. Assessing the competition in market      - Industry-wise Analysis (4 industries)      = Perception of service quality and preference      = Reasons for preference      = Choice of certain brand, etc      = Choice of current offers and reasons for the choice Structure - Sample
“ Structure is nothing but the pathway that you will take to complete the report”
How to do the analysis? ,[object Object],Quali is Exploratory
How to do the analysis? TRANSCRIPTS YOUR NOTES FINAL PRESENTATION ,[object Object],[object Object],[object Object],[object Object]
Take Care of the Objectives ,[object Object],Without objectives, you end up having ‘useless’ findings for the client, or findings will be very generalized
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Qualitative Lab - Analysis And Report

  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 1. Corporate Customer Experience     - Industry-wise Analysis (4 industries)        = In-depth analysis of the different stages of Corporate Customer Experience Life cycle          + Probe into why certain brands are chosen          + Customer shifting patterns; reasons, etc            * Please note: Based on the information available we will cover all the point which have materialistic importance for the service provider.  2. Value Added Service     - Industry-wise Analysis (4 industries)       = Understand more on corporate value proposition.       = Most preferred VAS, etc in the industry       = Reasons for choice 3. Assessing the competition in market      - Industry-wise Analysis (4 industries)      = Perception of service quality and preference      = Reasons for preference      = Choice of certain brand, etc      = Choice of current offers and reasons for the choice Structure - Sample
  • 7. “ Structure is nothing but the pathway that you will take to complete the report”
  • 8.
  • 9.
  • 10.
  • 11.