Michelle Toivonen from Maestro presented on QR codes. QR codes provide a bridge of information and allow smartphones to read web and contact information from black and white barcodes. While QR codes were initially popular in Asia and Europe, they are growing in the US with increasing smartphone capabilities. Maestro offers proprietary QR codes that provide security, scalable images, and landing pages to host information, as well as ongoing support services. They outlined steps for businesses to use QR codes through Maestro's code generation and support.