CRUMZ is a smartphone application and platform that allows users to record video messages or media then geofence (contain media within a predefined area) that video to a specific wide area and/or close proximity location. The videos/media are stored on the CRUMZ cloud database and opened when physically ‘geo-triggered’ by followers of the videos author or any CRUMZ user if the video is set as Public. CRUMZ users may also create messages that attach to the media to foment conversations.

1. crumzapp.com
Geofenced Media Sharing

2. What is a Geofence?
A Geofence is the virtual geographic
boundary, defined by GPS or RFID
technology, that enables software
to trigger a response when a
mobile device enters or leaves
a particular area.

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What is CRUMZ?
CRUMZ is a smartphone
application and platform
that allows users to record video
messages or media then geofence
that media to one or many wide
area and/or close proximity locations.
CRUMZ users may also create
end-to-end encrypted messages
that attach to the media to foment
conversations.
Communication
Safe-Zones

4. CRUMZ
Login
Screen
Use the
app as a
messenger or
get creative
Facebook accounts for
62% of social logins
made by consumers to
sign into the apps and
websites of publishers
and brands.

5. Record Your Media
How does CRUMZ work?
1

6. Tag your video/media to your current
location and define the Geofence
2

7. Your followers cross
your Geofence
Your video triggers for them via a
push notification and appears in
their Home Feed.
Attach or Send end-to-end
encrypted Messages.
3

8. Home Feed
Media Available Right Here, Right Now
Opt-In Location Specific Ads

9. Trending Feed
Send Unlock Request Button for Media in Black & White
Double-Tap to send a
Programmable Button
unlock request.
Tap for Directions &
Map to any media on
the CRUMZ platform.
Media in color are Opt-In
Location Specific Ads

10. Augmented Reality
Visual representations in the form of avatars, stickers or emojis created
in the CRUMZ Emoji Art Room represent a portal to view
the same media in the CRUMZ Home feed.
CRUMZ users may also “Shake” the phone, which brings them into the
CRUMZ (AR) portal, an x-ray view that allows one to see the same
messages in the Home feed and create their own games!

11. “Pokemon GO generated Niantic
Labs, the Pokemon Company and
Nintendo $600 million of
revenue in just 90 days
through in-app purchases.”
Usage Time: Pokemon Go
vs. Social Media Apps, US Android
App Date: July 8th 2016; Data by SimilarWebz
Games fuel in-app
purchases from the
Emoji Art Room and
represent a massive
potential revenue stream
for CRUMZ.
In-app Purchases

12. “50% of all mobile
searches are conducted
in hopes of finding local
results, and 61% of
those searches result
in a purchase.”
Search Engine Watch
Notifications Hyper-Personalization
Location Specific
User opt-in notifications

13. “The proximity
marketing market is
expected to be worth
$52.46 billion
by 2022.”
reportbuyer.com
Proximity Technology
GPS
BLE
Beacon
CRUMZ platform proximity
technology
NFC

14. Pin your CRUMZ video to Bluetooth beacon for
close proximity notifications.
Bluetooth Low Energy (BLE) Beacons
Four inexpensive
beacons the size
of quarter are
enough for close
proximity signals at
home, in the car, on
the keychain and at
work.

15. NFC Tags
NFC (Near-Field Communication)
Stickers costing 10 cents will be
added for Close-Proximity Fun!

16. It starts with Influencers!
CRUMZ users must follow a set number of influencers,
and occasionally view their media.
How Does CRUMZ
Reach Critical Mass?

17. Marketing campaigns
built around exclusive
content these influencers
create represents a
tremendous revenue
opportunity for CRUMZ
while offering a quantum
leap in the CRUMZ user
base.
Influencers

18. Influencers easily import all of their Followers
from multiple social networks…
and they love their videos.
Influencers

19. “By 2019, 80% of
world’s internet traffic will
be video. In the US,
video will account for
85% of the total.”
Cisco
Influencer Video & Media

20. “YouTube has become the
2nd largest search engine –
bigger than Bing, Yahoo, Ask &
AOL combined.”
Social Media Today
We Love Our Videos!

21. The Power of Location
Specific Video

22. Opt-In Location Specific Mobile Video
“By 2019 mobile advertising will represent
72% of all US digital ad spending.” Payfirma

23. Hyper-Relevant Messages
only from the people or interests you follow!

24. One app for Local
The Future
CRUMZ will evolve with nascent technologies and
be uniquely positioned as the platform of the future
Virtual Reality (VR)
Proximity

25. Messaging app Landscape
CRUMZ is backing into a massive
messaging market that is hungry
for innovation and new features.

26. James B. Di Rubbio
Technology thought leader, entrepreneur and seasoned financial professional. 20
plus years of management and leadership experience including software,
hospitality and sales. Distinguished public speaker with the ability to inspire
large groups and teams to action. A passionate lead-by-example manager with
unwavering ethics and commitment to delivering positive outcomes.
George Mason University - School of Business
– BS, Information Systems & Operations Management
George Mason University - School of Business
– BS, Accounting
Current Role: Financial Controller, Sightline Systems Corporation
jdirubbio@gmail.com
Roger Ramia
Information technology and software engineering expert. Over 17 years of progressive
technology experience ranging from software development, design and architecture to
infrastructure and operations management. A hands-on, results-oriented leader with a
proven track record of delivering superior software across numerous industries.
Recognized as a driver of innovation, collaboration, consistency and quality. Capable of
combining technical strengths with business understanding; vision with execution. Active
participant in open source projects; dedicated to the ongoing research of technology.
The Johns Hopkins University - Carey Business School
– MBA, Finance
George Mason University - School of Business
– BS, Management Information Systems
Current Role: Vice President, Operations, ONE Discovery Inc.
rushramia@gmail.com
Founders

29. Virtual Reality Navigation & CRUMZ within the (VR) Environment

30. RadBeacon Dot from Radius Networks –
Bluetooth Low Energy Beacon Washington D.C.

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