q4

1. Evaluation Question 4
Who would be the audience for your media product?
When planning,writing, producing and editing my opening, I was mostly thinking of a final product
that I would like to see. My opening is a for a quirky-indie film, incorporating the construction of my
main character, depicting the way she lives her life differently to most children of her age.
My film audience is definitely niche, but I believe the audience would be quite mixed, and is not
justified by age of genre, but by people who are bored of Hollywood perfection and unrealistic story
lines.
I tested my theory by conducting a survey on Facebook by asking various questions about my
opening.
My survey had 25 participants. As suspected, there was a wide range among the age groups. The
prime audience appears to be young adults, adults and middle age, however still values within
children and the older audience. I believe the film is not specific to age, but to personality and
interests.
Children (12 and under)
Teenager (13-18)
Young adult (18+)
Adult(30+)
Middle age (45+)
Older audience (65+)
0 1.5 3 4.5 6
Region 1
What age group do you think this film would appeal to?

2. 0
7.5
15
22.5
30
Yes No
Region 2
Do you think this film is specific to a gender?
24 out of the 25 people taking part in my survey believe that my opening is not gender specific, and I
agree. I asked the one person who said yes, and she said due to the main character being female,
females may be able to relate to her more. This was not an intentional decision when deciding my
characters genre.
To conclude, I really believe its hard to label an exact target audience, as my data showed such a
vast range of results. It seems that my target audience is not gender specific, and common in
teenagers, young adults, people 30 years plus and middle aged people.