2. Context
My group completed an audience questionnaire when researching our trailer. In
this questionnaire we got the informants age, gender, favourite genre, their
opinion on a variety of posters and where they normally find out about new films.
The purpose of it was to understand what different groups of people think on
what makes a good trailer/poster campaign. This will give us deeper knowledge
into what our target audience like and how we would go about targeting them
effectively. We would then use this data to tailor the trailer and poster around the
preference of the target audience and what they would find favourable.
