My group conducted a questionnaire of their target audience to inform the design of their trailer and posters. The questionnaire gathered information on viewers' ages, genders, favorite genres, opinions on sample posters, and how they learn about new films. The goal was to understand what different audience groups want in a trailer/poster campaign so they could tailor their own materials to the preferences of their target viewers.

1. Audience
Questionnaire

2. Context
My group completed an audience questionnaire when researching our trailer. In
this questionnaire we got the informants age, gender, favourite genre, their
opinion on a variety of posters and where they normally find out about new films.
The purpose of it was to understand what different groups of people think on
what makes a good trailer/poster campaign. This will give us deeper knowledge
into what our target audience like and how we would go about targeting them
effectively. We would then use this data to tailor the trailer and poster around the
preference of the target audience and what they would find favourable.

3. 45+
25-34
35-44
15-24
What is your age

4. Female
Prefer not to say
Male
What is your gender

5. Sci-Fi
Drama
Action
Thriller
Horror
What is your favourite genre

6. What poster is your favourite?
Cloverfield
Us
The Blair Witch Project

7. How do you find out about new movies