This document describes the target audience for a media product. The audience is predominantly young, connected to the city, and enjoys rap/hip-hop music. They express themselves through fashionable clothing with designer labels and tattoos. They enjoy social activities like clubbing and spending time with friends. Their aspirations include achieving success, gaining respect, and fulfilling their dreams by living a glamorous lifestyle. The target readers are established members of the middle class who want to continue becoming more successful.