Our opening sequence aims to target teenagers aged 15-30, as well as both male and female audiences. It focuses on teenagers because they want to fit in and know the latest gossip, and young adults because horror films can provide adrenaline. Research shows horror appeals mostly to teenagers. The social demographic targeted is working classes C1 and C2, which includes many students and teenagers. The overall target audience combines these factors to engage and captivate viewers through tension, narrative mystery, and entertainment.

1. By Chelsie Godfrey

2. Age:
For our opening sequence have chosen to aim this at an
older age group (15-30 year olds). We made this choice
because for mainstream teenagers who aspire to fit in
know the latest gossip. For the young adults, this film
will appeal to them because it may be challenging and
increase their adrenalin – test their level of fear. After
researching into the common audience, of the genre
horror, we discovered that this film would mostly attract
teenagers. This also applies as our film features two
female teenagers to whom they can relate.

3. Gender:
Our opening sequence targets both male and female
therefore making our audience as wide as possible.
During research we discovered that both male and
female enjoy watching horror films. Male will desire to
watch this film because of the female attraction and be a
dominant male. Whereas for the female, they can relate
to the fitness side and appearance.

4. Social Demographic:
The social demographic group that we are aiming our
opening sequence at, falls within the category of C1 and
C2 – these both being working classes. Students and
teenagers – of which there are a large number - form
part of these categories. Although we are aiming here,
we would like to stretch the audience, particularly from
social groups B and D. Horror also creates narrative
enigma and plot twists throughout. Therefore, someone
in group B might not find this as challenging to follow
the story line as someone in D.

5. Other films of Genre -
Horror:
After researching and finding many successful films of this
genre, we concluded that the teenager was the most
common target audience as they find it exciting and
thrilling - this proves the gratification theory.

6. Target Audience:
All these areas put together make it important to target the
right audience and make sure it is convincing and
professional. Throughout the film, the audience will
question what is happening, this will create tension and
narrative enigma until the scenes reveal what is
happening. This will ensure that the audience are
captivated throughout and result in good entertainment.