This document summarizes the results of a survey about audience preferences for music videos. The survey found that the target audience was mostly teens aged 16-18 who prefer EDM music. They sometimes watch music videos but their importance has declined compared to just listening to songs. Most prefer narrative music videos that tell a story in a relatable way and maintain interest. Effective editing for EDM should match the beat while focusing less on motion effects. Audiences also prefer a linear narrative and themes about relationships and drugs that create a serious tone. Overall, EDM fans like narrative music videos that seriously relate to the lyrics.

1. Survey Analysis:
Audience Research

2. Question 1 was asking how old the
audience was. This is important so
that I can link the ages to the
questions that follow, so I know
what age group prefers which
music.
It tells me that a mature audience of
teens aged between 16 and 18 are
more involved with music videos.
Therefore, I can base the rest of the
survey answers on younger
audience interest.
QUESTION ONE

3. The second question was about how frequently the audience watches music videos. This is so I could understand
how important they are to different people. The answers were very mixed, implying it holds different importance
to different people.
This shows that people are mixed about their care for the music video and the actual song itself. It could also imply
that the ways in which people use music has changed as when music videos first came out they would have been
very anticipated. Unlike now, where they have been around for a while, it suggests the influence has declined. It
could be because of technology too, where people choose to listen to music on different platforms such as Spotify,
where just the song plays, or YouTube, where videos can be viewed too.
QUESTION TWO

4. The most popularly liked music
genre is EDM, which is also my
favourite so I expected this
outcome. This could be because
EDM has many links to younger
audiences, with the artists tending
to be young themselves.
This is useful as it follows my chosen
genre, so the results will be slightly
biased towards those who favour
EDM over other genres.
QUESTION THREE

5. The most common answer
was narrative, indicating
people prefer a storyline to a
music video.
This is unsurprising as it is
the most common type of
music video for artist’s to
take on.
QUESTION FOUR

6. This question was asked so I could understand why some people prefer certain types of music
videos to others. The answers here relate to the ‘narrative’ style.
The main answer was that it is relatable as well as maintaining audience interest.
However, elements of performance are also common in the EDM genre so I still regarded why
people may have a preference of this.
A downside to the survey is evident here as some people didn’t answer in a helpful way, for
example:
QUESTION FIVE

7. This was asked so that I could know
what people considered to be the
most conventional form of editing
for an EDM song. Results show that
people considered the pace of edit
as most important, meaning the edit
will have to go with the music’s beat
in order to be representational of
the genre. The least important was
the editing of motion as in fast and
slow motion clips, therefore, in the
audience’s view, a successful EDM
music video has a relevant pace as
well as having special effects aside
from motion editing, so that is looks
visually interesting.
QUESTION SIX

8. It’s evident from this question
that the preferred narrative
style is linear, indicating they
prefer it to be chronological so
that it makes sense and won’t
be as confusing. Therefore,
filming can also be done in the
same order so that editing will
be slightly easier, with not
having to move the clips
around as much.
QUESTION SEVEN

9. What issues to be seen in a music
video was asked in order to find out
what interests people the most. This
is because I wanted to know what
kind of issues are most relevant
today for the target audience. It
shows that relationships and drug
related issues are of most interest to
people, and can be implied that it
also is most relevant to their lives
too. Therefore, displaying these
themes will make the music video
more relatable to EDM fans.
QUESTION EIGHT

10. This question was asked in
order to find out if Goodwin’s
theory was an important
theory to consider and if the
lyrics and visuals should
actually relate together.
Everyone who participated
answered that it is important
so this makes it clear that
music videos are better when
they are relevant to the
words in the song.
QUESTION NINE

11. In order to know a preferred mood of
music video I asked if they preferred a
funny or serious style.
The majority favoured a serious music
video which is helpful due to the
themes of relationships and drug
usage also being of highest interest.
Therefore, EDM fans prefer a
meaningful music video.
QUESTION TEN

12. Conclusively, the results show that EDM fans prefer a narrative,
telling a story which relates to the lyrics and takes on a serious
tone, on topics concerning drugs and relationships. Without this,
they wouldn’t feel like they can relate to the music video as
much and it may be boring.
CONCLUSION