The document discusses how the author integrated various marketing products - a poster, digipak, and music video - to promote a band. It explains that the products were designed to complement each other by using consistent visual elements like fonts, clothing, and photo locations. This creates a cohesive marketing campaign that effectively promotes the band's image and upcoming album. The author also discusses steps taken to ensure the products appeal to their target audience, such as choosing an appropriate magazine to advertise in and using online/print promotion strategies suited to younger demographics.

1. By Harry Denn
How effective is the combination of
your main product and ancillary texts?

2. How The Products Intergrate
 Throughout the media course, I have completed
two ancillary tasks, and the final music video.
The ancillary tasks consisted of a poster and
digipak, promoting the album that our band will
release at a future date. The three
products integrate as they all promote the band by
showing pictures of the members of the band. They
also all use the same font,
which maintains continuity for the band, and creates
them a recognisable feature, by which the audience
can instantly recognise the that the product belongs
to the band. As a result, this creates
a successful marketing campaign for the band, and
will allow them to become a success in the future. As
for the album, I think that the ancillary tasks
marketed it in a successful way, as they really
showed what the band is about through the use of
colour, and images selected from the band photo
shoot. Meanwhile the music video, shows what the
stars are like in action, giving them a chance to show
there personalities, which promotes the album in a

3. How The Products Link Together
 To make the products seem as one, we
used similar costume, typography, visuals
and colour correction, to try an make the
products seem as one. For example, in the
poster and ancillary tasks, the pictures
show the band wearing the same clothes,
and in the music video, they are wearing
similar clothes once again. This gives the
impression that the band members are all
linked together, even at different times,
making it seem like they took all the
pictures and videos in one day, instead of a
couple of months. The typography has
been kept the same also, by this I mean
that the same font has been used for the
digipak, the beginning of the music video,
and the poster. This makes all the products
seem as one as they all have a unique
feature which brings them together.
Furthermore the digipak and poster have
very similar visuals. The visuals are of the
group posing for photos being taken in a
photo shoot, which were then used in the
poster and digipak. Meanwhile the music
video, shows the band once again, in a
similar location.

4. Ian Haughton Advice
 I also gained advice from Ian Haughton of
Handsome Design, from a Skype call we made.
He helped inform me on my products, by
suggesting the types of typography to use, and
said that its about 'what people say when they
leave the room'. This quote was of significance to
me as it made me stop and think about
what I thought people would say when they saw
my ancillary tasks, and i then made alterations
accordingly. He also suggested that typography is
essentially 'your handwriting' and some texts will
look 'silly' if you picked the wrong one.

5. The Magazine
 The magazine I have selected to
have my digipak advert in
reinforces the overall look and
feel of the products, as it
represents music in the same
genre as the song that is
featured in our music video. This
means that the adverts can look
more appealing and stand out
from its rivals if the advert has
been made successfully.
Furthermore the magazine is
aimed at our target audience of
16-24 year olds, as the text is
very large and crazy, which will
appeal to our target audience.

6. How I will Reach My Target Audience
My target audience will be present on almost all forms
of media, as it is a young audience, so
are therefore up to date with technology and the
internet, along with social media. Therefore this gives
me an ideal opportunity to appeal to multiple multiple
sections of my target audience as it is relatively easy
to post my poster online on social media accounts
such as Facebook, Youtube and Twitter. This gives
me multiple ways of trying to reach my fragmented
audience, as they are bounded to see it on one of
those very popular websites, thereby promoting my
band is very likely, as they are sure to see the poster.
Other forms of media that my target audience will
present is in newspapers. Therefore I would place the
poster in the most common newspaper for my target
audience, in order to gain more popularity for my
band, by getting more people to see the adverts

7. Photography Workshop
 I also took part in a a photography workshop, so that I
could learn about how I should use images and
lighting in order to create, seemless images between
all of my products. I did this by taking pictures using a
white background of our band, creating lots of
different poses, creating many
different representations of the band. From this I
chose the appropriate images for my ancillary tasks,
and it made them look as one. I also learnt how to use
lighting in the images, and the effect they had on the
representations being portrayed. As a result of the
workshop, I ended up coming away with very useful
images that i used in my ancillary tasks, and a
better understanding on how lighting and camerawork
can affect the way an audience perceives a image,
and the messages being sent from the image.