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What is your age?
59%
27%
2%
12%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
41+Under 14 14 - 24 25 - 40
What gender are you?
85%
15%
0%
1st Qtr 2nd Qtr 3rd Qtr
Male Female other
Who is currently your favourite grime artist?
48%
14%
26%
10%
2%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Stormzy Skepta Chip Mist Other
How often do you attend grime events?
32%
30%
20%
14%
4%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr
Every few
months
Once a
month
Every odd
week
Every
week
never
What do you expect to see in a grime video?
• Urban locations
• Artists friends/groups/crew
• Casual clothing (tracksuits)
• Symbols of gang culture
• swearing
Where do you hear about and view grime
videos?
24%
26%
16%
28%
6%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qatr
Twitter YouTube
Word
Of mouthFacebook
Mainstream
media

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Research and planning: Questionnaire

  • 1. What is your age? 59% 27% 2% 12% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 41+Under 14 14 - 24 25 - 40
  • 2. What gender are you? 85% 15% 0% 1st Qtr 2nd Qtr 3rd Qtr Male Female other
  • 3. Who is currently your favourite grime artist? 48% 14% 26% 10% 2% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr Stormzy Skepta Chip Mist Other
  • 4. How often do you attend grime events? 32% 30% 20% 14% 4% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qtr Every few months Once a month Every odd week Every week never
  • 5. What do you expect to see in a grime video? • Urban locations • Artists friends/groups/crew • Casual clothing (tracksuits) • Symbols of gang culture • swearing
  • 6. Where do you hear about and view grime videos? 24% 26% 16% 28% 6% 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 5th Qatr Twitter YouTube Word Of mouthFacebook Mainstream media