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- 1. PZENA Brand Guidelines 4 Brand Identity Guidelines 03
- 2. PZENA Brand Guidelines 5 How this guide helps our organization 06 Vision, Mission, Promise 07 Supergraphic 08 Construction grid 10 Clear space 11 Signatures 12 Corporate signature grid 13 Corporate signature 14 Corporate signature tag grid 15 Corporate signature tag 16 Vertical corporate signature grid 17 Vertical corporate signature 18 Incorrect logo usages 19 Color 20 Pzena blue 21 Pzena blue on black 22 Pzena blue on grays 23 Pzena logo color breakdown 24 Primary color palette 25 Secondary color palette 26 Full color palette 27 Typography 28 Corporate font 29 Primary font family 30 Secondary font family 34 Fallback fonts 36 Reports 40 Mastheads 41 Business communications 46 Corporate business cards 47 Corporate letterhead 48 Second sheet 50 #10 Envelope 52 Power Point presentation template 54 Notepads 63 Mailing labels 64 Tent card (for personal notes) 65 Multipurpose pocket folder (9x12”) 66 Reports covers (heavy stock) 69 Email signature 70 Corporate photography 71 Brand Assets 73 Table of Contents
- 3. PZENA Brand Guidelines 6 How this guide helps your organization Your brand is how your company is viewed by customers, vendors, the press as well as the general public. A brand style guide is a comprehensive set of rules that come together logically to help you communicate the uniqueness of your brand giving your team the direction it needs to control every aspect of brand communication quickly and effectively. This guide is designed to help bring all of your brand elements together by evaluating and defining each component from logo to colors, typography and imagery. It explains how to define and communicate your brand elements correctly. There are unique challenges that brand visuals face in print, web, social media, PDF and other digital publications. For each challenge, there is a solution often found in the brand style guide.
- 4. PZENA Brand Guidelines 7 Pzena’s Mission To deliver “best in class” client service. To create a culture of excellence that enable us to attract and retain the best. Brand Promise To do what we say we’re going to do. Pure Value. Never a drift in style. Our word is our bond. Pzena’s Vision To be recognized as a premier global value investment manager.
- 5. PZENA Brand Guidelines 8 Supergraphic 03 PZENA Brand Guidelines Logo Logo construction grid Logo clear space
- 6. PZENA Brand Guidelines 9 Supergraphic
- 7. PZENA Brand Guidelines 10 Supergraphic Construction grid Our logo is the most visible representation of our company. It consists of the Pzena name (or Wordmark) and a blue box. Consistent usage of the PZENA logo is absolutely essential. The logo is symbolic of our reputation for excellence, any variation of the logo diminishes the visual integrity of the PZENA brand. 6.5 X X X 2 X 2 X 2 7 X
- 8. PZENA Brand Guidelines 11 Supergraphic clear space Clear space is the area that is required around the outside of our logo. The minimum clear space for the PZENA logo is based on the height of the PZENA wordmark letters (X) times 2. This space around the logo should be free from headlines, body copy, photographs and graphic elements. X X X X X X
- 9. PZENA Brand Guidelines 12 Logo Signatures 03 PZENA Brand GuidelinesCorporate signature Signature with tagline Vertical signature Incorrect usage
- 10. PZENA Brand Guidelines 13 Corporate signature Grid Main PZENA logo signature configuration: • PZENA wordmark • PZENA blue box • Investsment Management descriptor X X X X X X X X X 2 Investment Management
- 11. PZENA Brand Guidelines 14 Preferred corporate signature Main PZENA logo signature configuration: • PZENA wordmark • PZENA blue box • Investment Management descriptor FONTS PZENA: Palatino Bold set in capital letters Investment Management: Univers 57 Condensed Aligned left Tracking -10 Set in up and lower case COLOR PZENA: K.O. white on Pzena blue box PMS 7461 C CMYK 100, 25, 0 15 RGB 0, 127, 188 Investment Management: Pzena Gray PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 Investment Management
- 12. PZENA Brand Guidelines 15 X X Corporate signature with tagline. Grid The PZENA tagline appears next to the company logo to articulate its business offering, reinforce its brand’s value, and reinforce audience recall. Investment Management ClassicValue Investors® X 2 X 2 X 2 X2
- 13. PZENA Brand Guidelines 16 Investment Management ClassicValue Investors® Investment Management ClassicValue Investors® Corporate signature with tagline When multiple instances of the PZENA logo appear in a document, only the first and most prominent logo placements needs to include the tagline. The tagline can be eliminated in documents with limited space. TAGLINE FONT Classic Value Investors Palatino Regular set in up and lower case TAGLINE COLOR Classic Value Investors Pzena Gray PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91
- 14. PZENA Brand Guidelines 17 X X Investment Management Vertical corporate signature. Grid In some applications due to space restrictions a vertical configuration of the PZENA logo will work better as it will allow the logo to appear larger. X 2 X 2 X1.5
- 15. PZENA Brand Guidelines 18 Vertical corporate signature In some applications due to space restrictions a vertical configuration of the PZENA logo will work better as it will allow the logo to appear larger. FONTS PZENA: Palatino Bold set in capital letters Investment Management: Univers 57 Condensed Aligned left with blue box Tracking -10 Set in up and lower case COLOR PZENA: K.O. white on Pzena blue box PMS 7461 C CMYK 100, 25, 0 15 RGB 0, 127, 188 Investment Management: Pzena Gray PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 Investment Management Investment Management
- 16. PZENA Brand Guidelines 19 Incorrect use of Corporate signature The integrity of the logo must be respected at all times. Don’t distort, alter or manipulate it. Any modification of the logo confuses its meaning and diminishes its impact. Here is a sample of logo alterations that are not allowed. 1. Do not change the font 2. Do not place the logo on any shape 3. Do not the logo over images that make it hard to see. 4. Do not alter the placement of the logo elements 5. Do not change the color of the descriptor “Investment Management” 6. Do not set the descriptor “Investment Management” in capital letters. 7. Do not write the descriptor “Investment Management” in one line 8. Do not change the size of the font Investment Management Investment Management Investment Management Investment Management Investment Management INVESTMENT MANAGEMENT Investment Management Investment Management 1 3 5 7 2 4 6 8
- 17. PZENA Brand Guidelines 20 Color 03 PZENA Brand Guidelines PZENA BLUE Primary color palette Secondary color palette
- 18. PZENA Brand Guidelines 21 PZENA BLUE Consistent use of color is one of the easiest – and most effective – ways to break through marketing clutter. It is essential that PZENA’s use of color is consistent across all media. By referring to these guidelines we’ll work more efficiently by eliminating guesswork. The color blue conveys authority, dignity, security, stability, heritage, and trust. Blue also communicates image attributes such as “friendly,” “approachable,” “reliable,” and “trustworthy.” PMS 7461 C CMYK 100, 25, 0 15 RGB 0, 127, 188
- 19. PZENA Brand Guidelines 22 Investment Management ClassicValue Investors® Investment Management ClassicValue Investors® PZENA BLUE remains the same over dark backgrounds. PMS 7461 C CMYK 100, 25, 0, 15 RGB 0, 127, 188 PZENA BLUE
- 20. PZENA Brand Guidelines 23 PZENA blue remains the same over dark backgrounds. PZENA BLUE reads well over medium color hues 50% black PZENA BLUE reads well over light color hues 25% black PZENA BLUE reads well over dark color hues 75% black PZENA BLUE Investment Management Investment Management Investment Management
- 21. PZENA Brand Guidelines 24 Logo signature with tagline Color breakdown PZENA GRAY PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 PZENA GRAY PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 Dark Gray is a neutral complement to the colors in our palette. Use it for all body text instead of black. Investment Management ClassicValue Investors® Investment Management ClassicValue Investors® PZENA BLUE PZENA GRAY
- 22. PZENA Brand Guidelines 25 PZENA BLUE PMS 7461 C CMYK 100, 25, 0, 15 RGB 0, 127, 188 Primary Color palette PZENA GRAY PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 LIGHT GRAY PMS 40% 425 C CMYK 28, 22, 22, 0 RGB 184, 186, 187 Use for typography and backgrounds Use for PZENA logo and typography Use for backgrounds LIGHT GRAY 2 PMS 10% 425 C CMYK 7, 5, 5, 0 RGB 235, 235, 236 Use for backgrounds
- 23. PZENA Brand Guidelines 26 Secondary Color palette PZENA GOLD PMS 456 C CMYK 36, 37, 100, 8 RGB 163, 141, 49 WARM ORANGE PMS 715 C CMYK 0, 54 94, 0 RGB 247, 141, 43 Use for accent and backgrounds Use for accent and backgrounds DARK BLUE PMS 7462 C CMYK 100, 71, 22, 6 RGB 0, 85, 137 Use for accent, typography and backgrounds WARM IVORY PMS 1205 C CMYK 4, 10, 53, 0 RGB 247, 222, 141 Use for accent and backgrounds
- 24. PZENA Brand Guidelines 27 PZENA full Color palette with tints (%)
- 25. PZENA Brand Guidelines 28 Typography 03 PZENA Brand Guidelines Corporate font Primary font family Secondary font family Fallback fonts
- 26. PZENA Brand Guidelines 29 Corporate font PZENA font is Palatino. This font can never be altered in weight, color or style, letter spacing or placement inside the PZENA box.
- 27. PZENA Brand Guidelines 30 Primary font family Univers Letters, more than words, are key to the shaping of a brand. They convey a personality that can strengthen—or weaken—the brand promise. Over time, a consistent use of a typeface will to lead to critical differentiation and more tangibly, can assist with trademark and intellectual property protection. Like logos, colors, and images, certain typeface applications can have exclusive—and incredibly powerful—brand associations. PZENA primary typeface is Univers which is one of the greatest typographic font families of the second half of the 20th century. Univers has the advantage of having a variety of font weights and styes which even combined give an impression of steadiness and homogeneity. The clear, objective forms of Univers make this a legible font suitable for almost any typographic need. UNIVERS is the functional typeface used for all content below headline level, ranging from subheads to body text to legends in charts. A sans-serif typeface, it is highly readable and efficient. Its inherent condensed style enables an efficient use of space. UNIVERS 45 LIGHT AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 55 ROMAN AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 65 BOLD AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 28. PZENA Brand Guidelines 31 Primary font family Univers UNIVERS is the functional typeface used for all content below headline level, ranging from subheads to body text to legends in charts. A sans-serif typeface, it is highly readable and efficient. Its inherent condensed style enables an efficient use of space. The UNIVERS font family has 27 styles. For practical purposes these are the preferred ones to use with the PZENA brand: Univers 45 Light Univers 45 Light Oblique Univers 55 Roman Univers 55 Oblique Univers 65 Bold Univers 65 Bold Oblique UNIVERS 45 LIGHT OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 55 OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 65 BOLD OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 29. PZENA Brand Guidelines 32 Primary font family Univers Condensed UNIVERS is the functional typeface used for all content below headline level, ranging from subheads to body text to legends in charts. A sans-serif typeface, it is highly readable and efficient. Its inherent condensed style enables an efficient use of space. UNIVERS Condensed styles may be used in documents with limited space and large amounts of content: Univers 47 Light Condensed Univers 47 Light Condensed Oblique Univers 57 Condensed Univers 57 Condensed Oblique Univers 67 Bold Condensed Univers 67 Bold Condensed Oblique UNIVERS 47 LIGHT CONDENSED AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 57 CONDENSED AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 67 BOLD CONDENSED AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 30. PZENA Brand Guidelines 33 Primary font family Univers Condensed UNIVERS is the functional typeface used for all content below headline level, ranging from subheads to body text to legends in charts. A sans-serif typeface, it is highly readable and efficient. Its inherent condensed style enables an efficient use of space. UNIVERS Condensed styles may be used in documents with limited space and large amounts of content: Univers 47 Light Condensed Univers 47 Light Condensed Oblique Univers 57 Condensed Univers 57 Condensed Oblique Univers 67 Bold Condensed Univers 67 Bold Condensed Oblique UNIVERS 47 LIGHT CONDENSED OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 57 CONDENSED OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) UNIVERS 67 BOLD CONDENSED OBLIQUE AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 31. PZENA Brand Guidelines 34 Secondary font family Sabon Classic, elegant, and extremely legible, the font SABON is one of the most beautiful serif font designs. The font SABON combines well with almost all sans serif fonts in the style of Frutiger such as our primary font UNIVERS. Sabon is the top-level voice. It is used for insightful headlines and headings, and for quotes and opinions pulled out from the main body of the text. Sabon Roman Sabon Italic Sabon Bold Sabon Bold Italic Sabon Small Caps SABON ROMAN AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) SABON ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) SABON SMALL CAPS AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 32. PZENA Brand Guidelines 35 Secondary font family Sabon Classic, elegant, and extremely legible, the font SABON is one of the most beautiful traditional font designs. The font SABON combines well with almost all sans serif fonts in the style of Frutiger such as our primary font UNIVERS. Sabon is the top-level voice. It is used for insightful headlines and headings, and for quotes and opinions pulled out from the main body of the text. Sabon Roman Sabon Italic Sabon Bold Sabon Bold Italic Sabon Small Caps SABON BOLD AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) SABON BOLD ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 33. PZENA Brand Guidelines 36 Univers fallback font Arial When using fonts in digital documents such as MS Word and PowerPoint that are to be shared with others who might not have PZENA’s fonts installed in their computers, specifiying a universal fallback font will allow to maintain typographic consistency across all systems and devices. Arial Arial Italic Arial Bold Arial Bold Italic ARIAL AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) ARIAL ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 34. PZENA Brand Guidelines 37 Univers fallback font Arial When using fonts in digital documents such as MS Word and PowerPoint that are to be shared with others who might not have PZENA’s fonts installed in their computers, specifiying a universal fallback font will allow to maintain typographic consistency across all systems and devices. Arial Arial Italic Arial Bold Arial Bold Italic ARIAL BOLD AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) ARIAL BOLD ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 35. PZENA Brand Guidelines 38 Sabon fallback font Georgia When using fonts in digital documents such as MS Word and PowerPoint that are to be shared with others who might not have PZENA’s fonts installed in their computers, specifiying a universal fallback font will allow to maintain typographic consistency across all systems and devices. Georgia Georgia Italic Georgia Bold Georgia Bold Italic GEORGIA AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) GEORGIA ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 36. PZENA Brand Guidelines 39 Sabon fallback font Georgia When using fonts in digital documents such as MS Word and PowerPoint that are to be shared with others who might not have PZENA’s fonts installed in their computers, specifiying a universal fallback font will allow to maintain typographic consistency across all systems and devices. Georgia Georgia Italic Georgia Bold Georgia Bold Italic GEORGIA BOLD AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?) GEORGIA BOLD ITALIC AaBbCc0123 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890$%&@’*(,.;:#!?)
- 37. PZENA Brand Guidelines 40 Reports 03 Masthead Masthead grid
- 38. PZENA Brand Guidelines 41 Mastheads Multipurpose modular masthead design FIRM SUMMARY As of September 20, 2017 Investment Management
- 39. PZENA Brand Guidelines 42 Mastheads Multipurpose modular masthead design COMMENTARY Second Quarter 2017 Investment Management
- 40. PZENA Brand Guidelines 43 Mastheads Multipurpose modular masthead design PZIMX / PZVMX As of September 20, 2017 FUNDS FACT SHEET Pzena Mid Cap Value Fund*
- 41. PZENA Brand Guidelines 44 PZIMX / PZVMX FACT SHEET Pzena Mid Cap Value Fund* Masthead Grid Multipurpose modular masthead design grid As of September 20, 2017 FUNDS
- 43. PZENA Brand Guidelines 46 Business Communications Corporate business cards Corporate letterhead Second sheet #10 Envelope Power Point presentation template Notepads Mailing labels Tent card (for personal notes) Multipurpose pocket folder (9x12”) Reports covers (heavy stock) Email signature 03
- 44. PZENA Brand Guidelines 47 Corporate Business cards Corporate Business cards The U.S. business card size of 3.5” wide by 2” height is becoming a standard around the world. PZENA business card aligns horizontally the corporate logo with the name and title of the card’s holder with the full information aligned below in two blocks, address and contact details. PZENA Univers font with condensed style uses the card’s real estate more efficiently. The font color is PZENA’s gray: PMS 425 C CMYK 0, 0, 0, 80 RGB 88, 89, 91 320 Park Avenue, 8th Floor New York, NY 10022 smith@pzena.com +1.212.355.1600 office +1.212.308.0010 cell www.pzena.com John Smith VP INVESTOR RELATIONS 320 Park Avenue, 8th Floor New York, NY 10022 smith@pzena.com +1.212.355.1600 office +1.212.308.0010 cell www.pzena.com John Smith VP INVESTOR RELATIONS Investment Management ClassicValue Investors® Investment Management ClassicValue Investors®
- 49. PZENA Brand Guidelines 52 Business envelope Front Investment Management
- 50. PZENA Brand Guidelines 53 Business envelope Back PZENA INVESTMENT MANAGEMENT | 320 Park Avenue, 8th Floor | New York, NY 10022
- 51. PZENA Brand Guidelines 54 Power Point Template
- 52. PZENA Brand Guidelines 55 !
- 53. PZENA Brand Guidelines 56
- 54. PZENA Brand Guidelines 57
- 55. PZENA Brand Guidelines 58
- 56. PZENA Brand Guidelines 59
- 57. PZENA Brand Guidelines 60
- 58. PZENA Brand Guidelines 61
- 59. PZENA Brand Guidelines 62
- 60. PZENA Brand Guidelines 63 Note pads 4 1/4" x 5 1/2" ClassicValue Investors®
- 61. PZENA Brand Guidelines 64 Mailing label sticker 4”x3.375” ClassicValue Investors® 320 Park Avenue, 8th Floor | New York, NY 10022
- 62. PZENA Brand Guidelines 65 Tent card 5”x7” Blank interior ClassicValue Investors® ClassicValue Investors®
- 63. PZENA Brand Guidelines 66 Multipurposepocketfolder COVER9”x12” 60PZENABRANDGUIDELINES ClassicValueInvestors®
- 64. PZENA Brand Guidelines 67 Multipurpose pocket folder Interior 9”x12” 320 Park Avenue, 8th Floor New York, NY 10022 smith@pzena.com +1.212.355.1600 office +1.212.308.0010 cell www.pzena.com John Smith VP INVESTOR RELATIONS Investment Management ClassicValue Investors® ClassicValue Investors® Lorem ipsum dolor sit amet, diam nulla, urna gravida magna habitasse in vel, sed a pellentesque sed donec elit, tellus praesent tempor aliquet massa nobis, mauris purus placerat non purus suspendisse. Dui ultricies urna nibh dui blandit ligula, tortor aliquam quis nam quam
- 65. PZENA Brand Guidelines 68 Multipurposepocketfolder BACK9”x12” Investment Management ClassicValueInvestors® 320ParkAvenue,8thFloor NewYork,NY10022 info@pzena.com +1.212.355.1600office www.pzena.com
- 66. PZENA Brand Guidelines 69 Reports covers Heavy stock ClassicValue Investors®
- 67. PZENA Brand Guidelines 70 Email signature Richard S. Pzena CHIEF EXECUTIVE OFFICER 320 Park Avenue, 8th Floor New York, NY 10022 +1.212.355.1600 office +1.212.308.0010 cell www.pzena.com CONFIDENTIALITY NOTICE: The information contained in this message, and in any accompanying documents, may be propri- etary, confidential and/or privileged information which belongs to Pzena Investment Management, LLC. This information is intended only for the use of the individual or entity to whom it is addressed. If you are not the intended recipient of this email, or a person who is responsible for delivering emails to such intended recipient, you are hereby notified that any disclosure, copying, distribution, or the taking of any action in reliance on this information, is strictly prohibited. If you have received this message in error, please immediately notify the sender by email and delete the original message. Thank you Disclaimer The information contained in this communication from the sender is confidential. It is intended solely for use by the recipient and others authorized to receive it. If you are not the recipient, you are hereby notified that any disclosure, copying, distribution or taking action in relation of the contents of this information is strictly prohibited and may be unlawful. This email has been scanned for viruses and malware, and may have been automatically archived by Mimecast Ltd. Investment Management ClassicValue Investors®
- 68. PZENA Brand Guidelines 71 Imagery Corporate 03
- 69. PZENA Brand Guidelines 72 Corporate Imagery Samples Photography should always convey: • Direction in complexity • Singular isolation • Dynamic abstraction • Imagery should subtlely convey a sense of direction, finding clarity in complexity. • Imagery can be abstract but with a feel of dynamic motion Should be avoided: • The overly literal, obvious and expected • Reconizable people. Images of people in general should be avoided • Overly abstract meaningless images. DIRECTION IN COMPLEXITY SINGULAR ISOLATION DYNAMIC ABSTRACTION
- 70. PZENA Brand Guidelines 73 Brand Assets 03 Corporate signature Corporate signature with tagline Vertical signature Mastheads
- 71. PZENA Brand Guidelines 74 Brand Identity Guidelines 03