2. Profile A highly experienced Graphic Designer specialised in Print, Online and Social Media. I have acquired
sound expertise in communication design solutions over several years of my work. I have been
working in studios, agencies and later as a freelance consultant, where I have provided campaign
solutions and end-to-end turnkey design solutions that generated best results to my clients. I have
worked with Account Managers, Marketing Communication Managers, Art Directors, Graphic
Designers, Copywriters, Photographers, 3D Artists,Video Artists and Web Developers to effectively
implement ideas that I envisioned for my works. My core competencies are creating impactful
corporate visual identities, branding guidelines, advertising campaigns, marketing collateral and website
art direction.
3. Experience 06 - 17 Dubai Media City - United Arab Emirates
Licensed Freelance Graphic Designer / Creative Director
I worked as a branding identity specialist, created identities for new start-ups and existing companies.
Designed marketing collateral and print media ads while devising branding guideline manuals. Catered
some high-profile clients with corporate magazines. Involved in effective package graphic design and
outdoor graphics development. Created web interface designs for some clients as part of identity.
05 - 06 Sync | Ad - United Arab Emirates
Art Director
Spearheaded this ad agency by developing some high profile clients. Conceptualized, designed and
executed marketing material, advertising campaigns and tradeshow stands.
99 - 05 Specialized Design - United Arab Emirates
Senior Graphic Designer
Created layouts, print advs, logo designs, vector graphic design and editing for CNC manufacturing,
artwork for large format printing, 3D laser scanning. Created 3D models by digitizing in laser camera,
did illustrations, 3D walkthrough animations, photography & laser engraving.The library of vector
designs I created fo this company contributed to its growth heavily and is still extensively used.
98 - 99 Imaginations - India
Graphic Designer / Visualiser
Created 3D architectural animations & walkthoughs, perspectives, photography, logo designs,
developed corporate identities and print collateral.
94 - 98 Premier Imaging Studio - India
3D Visualiser
Generated 3D architectural animations, CAD visualization, designed logos, page layouts, print
illustrations and marketing collateral.
15. Grind
Coffee Shop
Coffee Shop
and Restaurant
Regular Tall Grande
Strawberry Frappe 14 17 19
Mocha Frappee 17 19
Vanilla Frappe 14 17 19
Chocolate Shake(Flavours) 20 22 24
Fresh Fruit Granita 15 17 19
Fresh Fruit Smoothies
(Strawberry, Mango & Banana) 15 17 19
Fresh Juices 15 18 20
Iced Teas Fresh Brewed 13 15
Health Beverages
Hot
Beverages
The art of brewing...
The emphasis at Grind is on the coffee beans and how the
coffee is made. The Grind Medium Roast Blend has been
developed in consultation with leading Italian specialists,
and consists of a combination of four extremely fine
varieties of Arabica beans.
Our Brewmasters are artisans who are given special training
in the art of making coffee by Italian Experts.
16. Panache
Fashion
panachefashions
Soar to new heights
P.O.Box: 40495, Abu Dhabi - UAE.
Tel: +971 2-6585300, Fax: +971 2-6585320
E-mail: shakunc9@gmail.com
Website: www.panachefashions.ae
www.panachefashions.ae
Soar to new heights
22. Branding Guidelines
Archer Corporation
Services
3.02 Corporate
Tagline
Archer uses a unique signature tagline
which reads like this:
Plan your success.
This is a sentence case phrase, essentially
designed in dual corporate colors, but can
have inverse color versions also. The tag
line can also have one corporate color Blue
or Orange and another white. If inversing is
done, it should be purely contextual based
upon the requirement of the design project.
All The Possible versions of the Corporate
Tag Line are shown.
Plan your success.
Plan your success. Plan your success.
Plan your success.
Plan your success.
Plan your success.
Original Version (Over light or White Background)
Possible Variations
On Corporate Color Backgrounds On Image Background
3.08 Color Balance
Archer Corporate Identity has its own
distinctive palette of corporate colors.
When used together, it is important to
maintain balance between these colors,
therefore they should approximately follow
the color balance options shown here.
Color Balance Model 1 Color Balance Model 2 Color Balance Model 3
25%25%50% 10% 10%90%90%
Color Balance Model 4 Color Balance Model 5 Color Balance Model 6
25%75% 10-25% 25%75%75-90%
6.01 T-Shirt & Cap
Archer Logo should be printed in the front
side along with the watermark, the way it is
illustrated here. The t-shirt will have the
Corporate Tagline of Archer along with the
website address at the back.
The recommended material for T-shirts is
pure cotton. Roundneck type should be
created using white base t-shirt with the
graphic workout denoted.
For caps, the logo should be centered on the
front of the cap. Style, material, and method
of manufacturing should be chosen with
considerations of cost and quality in mind.
T-Shirt
Cap
Plan your success
www.archer-corporation.com
Front Back
Front Back
www.archer-corporation.com
3.01 Preferred Version
of Logo
Archer logo in its actual format should be as
shown.
Please ensure the proportions shown are
followed while reproducing the logo in any
format.
This is the only possible orientation of the
logo. No other orientation or variation exists.
5.9x
5.9x
2.4x11.5x
130°
130°
48°
19x
x
0.6x
x
x
2.4x
3.03 Incorrect Logo
Usage
Proper and consistent use of the Archer’s
logo will establish and maintain the strength
of the brand. Never alter or distort the logo
with graphic treatments. Archer logo has
been professionally designed and has been
carefully considered to be the perfect
solution for the company’s brand
positioning. It is vital that the identity is
consistent at all times and across all media.
Under no circumstances should the logo be
ever tampered with, redrawn, copied,
stretched, beveled, distorted, skewed,
coloured differently, separated, etc. The
given are some examples of incorrect usage
of Archer logo.
Do not change the
corporate colors.
Do not use the logo
on background patterns.
Do not alter logo’s
orientation.
Do not give
fancy 3D Effects.
Do not alter the
letters of logo.
Do not change
logo’s graphic elements.
Do not stretch
the Logo.
Do not change
corporate fonts.
Do not use color logo
background imagery
that doen’t suit.
Do not tilt the logo.
Do not use the
logo as drop-down text.
Do not change the
proportion of logo elements.
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archer
2.02
Inspiration for the Logo
23. Dr. Michael’s Dental Clinic
Dentists
D R M I C H A E L’ S ®
D E N TA L C L I N I C
Brand Guidelines
4.11 Inspiration for the Logo
4.00 The Brand Essence
Brand Guidelines
Dr. Michael’s Dental Clinic logo is derived from a simple inspiration,
the tooth which is the very core of the business.The letter ‘M’ is
stylized as a tooth in an abstract manner.
Section of a Tooth Dr. Michael's Logo Icon
5.14 Color palette of Logo
5.00 Logo Usage Guidelines
Brand Guidelines
Please refer the above Color Palette consisting of Pantone® Spot Colors, CMYK Process Colors, Screen RGB Colors and Web
Applications Hex Colors to ensure the consistency in color reproduction.
Pantone® 877C
Metallic Silver
Pantone® 286C
Royal Blue
C=0, M=0,Y=0, K=40
C=100, M=66,Y=0, K=2
R=167, G=169, B=172
R=0, G=93, B=170
#a7a7ac
Pantone®
Spot Colors
Greyscale = 70% Black
Greyscale Percentage for Royal Blue
Process
Colors
Screen RGB
Colors
Web Safe
Colors
Logo in Full Color
#005daa
Logo in Greyscale
Logo in Monochrome (Black)
5.16 Minimum Space Requirements
5.00 Logo Usage Guidelines
Brand Guidelines
There is an exclusion zone around the logotype to protect it from other visual and graphic elements.The red dotted line represents the logotype’s freespace. Nothing other than the
logotype should appear within this space.This distance has been created using a measurement based on the height of ‘DR. MICHAEL’S’ text of the logo.
Logo on white surface Logo with Corporate Color Background
2x
2x
2x
2x
2x
2x
2x
2x
x x
x
x
x x
7.10 Marketing Folder
7.00 Corporate Collaterals
Brand Guidelines
Marketing Folder of Dr. Michael’s Dental Clinic is designed to carry medical documents in its pockets. A slot to insert a business card is also provided.
Marketing Folder
Back Inside (When opened)Front
Umm Suqeim Branch
Villa 1016, Al Wasl Road, Umm Suqeim 1,
P. O. Box 213720, Dubai, United Arab Emirates.
Tel: +971 4 3949433, Fax: +971 4 3955390
Email: reception2@drmichaels.com
Jumeirah Clinic
Villa 418, Al Wasl Road, Jumeriah 2,
P. O. Box 12372, Dubai, United Arab Emirates.
Tel: +971 4 3495900, Fax: +971 4 3420455
Email: reception1@drmichaels.com
www.drmichaels.com
Pocket 1
Pockets (Spread open view)
100mm
10mm
320mm100mm
15mm
222mm
Provision for Business Card
120mm
230mm
Gill Sans Bold 10pt 80% Black
Gill Sans Light Regular 10pt 80% Black
Gill Sans Bold 12pt 100% White
Pocket 2
10.14 Vehicle Graphics Guidelines
10.00 Advertising
Brand Guidelines
Dr.Michael’s Dental Clinic vehicles will be basically white,except for the Mobile Dental Clinic which will have a full color wrap with colored graphics.The logo should be essentially
highlighted in all vehicles along with the telephone numbers of both clinics.
Vehicle Graphics: SmallVehicles
Vehicle Graphics: BigVehicles
Sedan
Mini Bus Mobile Clinic
Pickup Cabby MiniVan
www.drmichaels.com
Umm Suqeim Branch
+971(0)4 394 94 33
Jumeirah Clinic
+971(0)4 349 59 00
www.drmichaels.com
Jumeirah Clinic
+971(0)4 349 59 00
Umm Suqeim Branch
+971(0)4 394 94 33
www.drmichaels.com
www.drmichaels.com
www.drmichaels.com
D R M I C H A E L’ S ®
D E N TA L C L I N I C
10.12 Sample Outdoor Signage
Mounting Type Signage
Lawn Signage
PlanView
FrontView
10.00 Advertising
Brand Guidelines
While creating lawn signage for example, a format that allows enough space to use Dr. Michale’s Logo should be chosen. Center the logo horizontally and vertically, but follow the
illustrations shown aside for actual spacing details. For a long mounting type signage, there could be an exception in logo’s orientation the way illustrated above.
Gill Sans Bold 137pt Blue Gill Sans Regular 137pt 40% Black
33.33cm33.33cm33.33cm
33.33cm 33.33cm69cm 931cm
100cm
80cm
33.33cm
4x 4x
2x
2x
2x 2x
x
8.17 Toothbrush & Toothpaste
8.00 Corporate Gift Design
Brand Guidelines
Dr. Michael’s toothbrush options of normal and electric toothbrush and toothpaste merchandise.
Toothbrush Options Toothpaste
TOOTHPASTE
Electric
Normal
36. Various
SMOKE
SCREENS U G A R F R E E C H E W I N G G U M
For Home Delivery & Reservations
Call: 04-3639948
TC-06, The Town Centre, Emirates Hills.
Email: service@etastar-retail.com, www.etastar-retail.com
Copper Chimney takes out a leaf from the culinary extravaganzas of the ‘Grand Moghuls’, and brings
to you a ‘repast’. In an ambience and hospitality, evocative of those golden times, when every meal was a
feast, and every feast, a gourmet’s delight.
Veg Platter Chicken Platter Lamb Platter Sea Food Platter Mix Platter - Veg & Non-Veg
Mix Non Veg Platter Mix Non-Veg & Sea Food Platter
WEEKEND
LUNCH
BUFFET
11.30am to
3.30pm
F l av o u r s o f I n d i a
S i n c e 19 7 2
F l av o u r s o f I n d i a
S i n c e 19 7 2
Presenting our Selection of
Authentic Kabab Platters
41. Monrac Scale Models
SMOKE
SCREENS U G A R F R E E C H E W I N G G U M
We capture your dreams
and bring them to life.
Products and Services
Architectural Scale Models
Master Plan Scale Models
High Rise Developments
Small to Large Villa Models
Commercial Centres
Interior Scale Models
Engineering Scale Models
Power Plants
Desalination Plants
Oil and Gas Refineries
Military Models
Marine Scale Models
Small to Large Ships
Oil Rigs
Marine Terminals and Ports
Interactive Options
Computer Animation
Interactive Touch Screens to Highlight Model Components
Other Services
Refurbishment of Existing Models
Delivery and Installation of Existing Models
Message from the Founder
Greetings from Monrac Scale Models!
Having lived in Dubai for the past 8 years, I have marvelled over and over at the
excitement of ideas and visions of the designers and developers of this region. I too
have shared this excitement after studying Architecture at the Queensland
University of Technology (QUT) in Australia and understanding where designers’
ideas and concepts stem from and how they evolve. I am completely enthralled
with the overall UAE vision so much that creating scale models for these superb
designs has become my passion.
With over 12 years’ experience in the field of model making, design and client
servicing, I have fine-tuned my skills to help designers with ideas and model
making options to best showcase their vision. Each member of our experienced
project management team has specialised knowledge of both model making and
architectural design which in turn connects the usual gap between the
Architect/Designer and the model maker.
Please do not hesitate to contact me personally as I will give you straightforward,
down-to-earth advice about the options most suited to your project. Please feel
free to email your enquiry or ring for a quick, informal chat. I look forward to
discussing model making possibilities with you to capture your dreams and bring
them to life.
Steve Calista
Managing Director
42. NSK Oil
SMOKE
SCREENS U G A R F R E E C H E W I N G G U M
Securing growth
Head Office:
NSK Complex,
3 Themi Industrial Area
P.O. Box 3114,Arusha, Tanzania
Phone: +255 27 250 6622
Fax: +255 27 250 6600
Email: nskoil@nskoil.com
Dar Es Salaam Office:
110C Mwakalinga Road,
Changombe Industrial Area
P.O. Box 42915 | Dar Es Salaam, Tanzania
Phone: +255 22 286 5267
Fax: +255 22 286 5268
Email: dar.depot@nskoil.com
Highly qualified, experienced, and
performace driven employees.
Resources and Infrastructure
Fuel Storage Terminals in Dar-Es-Salaam, Tanga & Arusha.
Retail Outlets in various parts of the country.
A fleet of tankers for door-to-door supply.
Wide range of Client Based Petroleum Equipment’s (Fuel Dispensers,
Underground & Above ground storage tanks, fittings and accessories).
Petroleum Equipment Inventory (Loading arms, flow meters, piping)
Quality Assurance Products (Density Meters, Flashpoint-Machines, water
testing pastes).
Highly qualified, experienced, and performance driven Employees.
Believe in
Quality, Quantity & Service
Prompt Delivery
On Time
46. Various
Enhancing Your
Car Performance!
www.proworks.ae
Enhancing Your
Car Performance!
www.proworks.ae
11:00 – 11:30
11:30 – 13:00
13:00 – 14:00
14:00 – 15:30
9:30
– 10
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10
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THE GOVERNMENT SUMMIT
DUBAI, FEB 11-12, 2013
thegovernmentsummit.ae
01 DAY 02 DAY
OPENING SPEECH
H.H Sheikh Mohammed bin Rashid Al Maktoum
Innovation in Government Sector
INTERNATIONAL SPEAKER
Government of the Century 21
President of a State
MAIN SESSION
From Vision to Implementation
COFFEE BREAK
Presentation of the Surveys Results and
Knowledge Concierge with International Partners
ROUND TABLE SESSIONS/ WORKSHOPS
Improving the efficiency of financial resources —
Better results with less resources
Innovation enablers — Practical tools to improve
government services
How to measure development?
Innovative partnership with private sector towards better
government services
Future scenarios for effective service delivery
(future of government services)
Social Media as a government tool for customer engagement
LUNCH
Presentation of the surveys results and
knowledge concierge with International Partners
INTERNATIONAL EXPERT
Innovation in the 21st century Need, Speed, and Greed
GLOBAL BEST PRACTICES SESSIONS
Enhancing budget development and management, and
improving decision making related to resource allocation —
experiences of OECD countries
Building innovation culture in the Public Sector —
South Korea’s experience
Result based government performance management
Models of customer centric government service delivery —
Canada’s experience
Models of e-government service delivery —
Denmark’s experience
Better services with less resources — Singapore’s experience
AN INTERACTIVE MINISTERIAL LIVE SESSION
ABOUT GOVERNMENT SERVICES
A major live event in which ministers respond to citizen
questions that have been submitted through Youtube, Twitter,
broadcasted live on TV channels and social media
(Twitter and Youtube)
INTERNATIONAL EXPERT
Technology Revolution and Collaborative
Work Agreement — Wikinomics
COFFEE BREAK
Surveys Results and Knowledge Concierge with
Knowledge Partners
SIX WORKSHOPS
Global Experiences in Service Improvement
LUNCH
Surveys Results and Knowledge Concierge with
Knowledge Partners
13:00 – 14:00
14:00 – 14:30
TRAINING WORKSHOPS —
GOVERNMENT LEADERS
WORKSHOP
Leader’s health manual
Happy hour is 9 to 5
in government
Waste in public sector
Innovation in public
sector (with google)
SECTOR ROUNDTABLE
(SECTOR RELATED
AUDIENCE ONLY)
Education
Health care
Youth
COFFEE BREAK
LEADERSHIP IN THE PUBLIC SECTOR
From challenge to achievement — leadership journey
(Live event in the presence of H.H Sheikh
Mohammed bin Rashid Al Maktoum)
Directly followed by
Launch of H.H Sheikh Mohammed bin Rashid Award
for Government Innovation in the Arab World)v
Overview Page - English
NSK LubricantsFor Peak Performance
NSK LubricantsFor Peak Performance
NSK LubricantsFor Peak Performance
NSK LubricantsFor Peak Performance
NSK LubricantsFor Peak Performance
NSK LubricantsFor Peak Performance
47. Various
MANAGEMENT &
MARKETING CONSULTANTS
P. O. BOX : 75435 | Dubai | UAE
Tel : +971 4 268 44 81 | Fax : +971 4 268 44 82
E-mail : info@thestrategicplanners.com
Website : www.thestrategicplanners.com
partners in performance enhancement
partners in performance enhancement
MANAGEMENT &
MARKETING CONSULTANTS
P. O. BOX : 75435 | Dubai | UAE
Tel : +971 4 268 44 81 | Fax : +971 4 268 44 82
E-mail : info@thestrategicplanners.com
Website : www.thestrategicplanners.com
EMPLOYEE FULL NAME
Employee Designation
ID No: 01234
HeadOffice:POBox56954,Dubai,UAE.
Tel:+97142617008,Fax:+97142617009.
Email:info@firstart-int.com
Branches:UAE:AbuDhabi,AlAin&Sharjah.
Syria:Damascus&Aleppo.
JV’sin:KSA,Oman,Bahrain&Qatar
www.firstart-int.com
www.firstart-int.com
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