3. Sunbit Brand Guidelines 3
Index
3
01 03
02
Index
Our Brand
Who we are
Our Mission
Our Values
Our Vision
Personality
Tone of Voice
Our Core Audiences
3
5
6
7
8
9
11
Communication
Marketing Material
Design Principles
Writing
Basic Grid
Auto
Basic Kit Auto
Merchand Digital
Merchand Print
Shopper/Customer Digital
Shopper/Customer Print
Health
Basic Kit Health
Merchand Digital
Merchand Print
Shopper Digital
Shopper Print
Onesheet
Case Studies
Email Templates
Email Basic Elements
Digital Product
Visual References
Our Identity
Basic Elements
Our Logo
Color Versions
Lockups
Protection Area
Dont’s
Placement
Partnership Lockup
Our colors
Color Palette
Use of Color
Typography
Corporate Fonts
Replacement Fonts
Typography. Treatments
Don’ts
Photography
tablet
People
Other
Graphic Elements
The Origin
The Circle
The Pill
Usage
Sunbit Pictograms
15
16
17
18
20
21
22
24
26
27
28
29
30
31
32
33
34
35
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
66
4. Sunbit Brand Guidelines Our Brand 4
Intro
The brand expression of an organization
should follow naturally from its mission and
core values.
5. Sunbit Brand Guidelines Our Brand 5
Our Mission
“To eliminate financial waste and pass the
value back to merchants and customers”.
6. Sunbit Brand Guidelines Our Brand
Our Values
• Sunbit is service oriented and caring.
• It’s friendly, down-to-earth and honest.
• It is thoughtful and makes wise decisions.
• Sunbit makes complicated topics easy.
7. Sunbit Brand Guidelines Our Brand 7
Our Values
Our values guide what we do and say and
define our behavior as a company.
10. Sunbit Brand Guidelines Our Brand
We use design and language to make financial matters
feel stress-free. While we have a friendly tone, that
doesn’t mean that we’re overly informal.
Our tone will vary depending on the audience, the
context, and the information we need to get across.
10
11. Sunbit Brand Guidelines Our Brand
Our Core Audiences
11
Merchants Associates
Businesses selling/providing
everyday needs
Shoppers Customers
People offering Sunbit to
their customers.
People shopping for
everyday needs.
People who have used Sunbit
to aquire their needs.
15. Sunbit Brand Guidelines 15
Our Logo
Our logo is the graphic representation
of our brand. It is often the first contact
people may have with our organization.
We will follow some basic rules to make
sure that all our communication is
consistent and recognizable.
16. Sunbit Brand Guidelines Sunbit Logo 16
Our Logo
Sunbit logotype consists of a symbol and a
wordmark. It is a highly valuable corporate
asset that must be used consistently in all
channels in proper, approved forms
Minimum size:
Print: width=25mm
Digital: height=18px
Minimum size:
Print: width=1.1 inches
Digital: height=18px
17. Sunbit Brand Guidelines Sunbit Logo 17
Color Versions
Alternative combinations below are allowed.
Select the logo that has the most contrast to the
background for optimal legibility. If the background
of your website is light, use the main logo. If your
website is dark, use the negative version of the logo.
18. Sunbit Brand Guidelines Sunbit Logo 18
Logo Lockup
Powered by Sunbit
We will use this version of the logo when a merchant is
presenting Sunbit technology as a payment option to
their customers. Sunbit are not the lenders, but the
technology that connects the customer with the lender
bank. Its usage follows the same rules as the main
version of Sunbit Logo.
19. Sunbit Brand Guidelines Sunbit Logo 19
This is our main tagline. It helps us to communicate what
we stand for as a company. We will use it when speaking to
broader audiences, in business presentations, etc It should
never be used with any other lockup or tagline.
Logo Lockup
For everyone, everywhere
20. Sunbit Brand Guidelines Sunbit Logo 20
Protection Area
When using the Sunbit logo lock-up, use specified clear
space. It is important to leave a minimum space to breathe
to ensure the integrity and impact of the Sunbit logo.
22. Sunbit Brand Guidelines Sunbit Logo 22
Placement
Sunbit trademark should always be
placed for maximum legibility.
Three different placements are allowed
for our logo, as long as it is aligned to
the margins of the page or screen.
24. Sunbit Brand Guidelines Sunbit Logo 24
Partnership lockup
Our partners are important to us and we should treat their
brand assets with respect. We will ensure that our logos
are visually equal and aligned center.
We will use the protection area of our logo as a reference
to place the elements of the partnership lockup as shown.
25. Sunbit Brand Guidelines Our Brand 25
Color
Color is an important visual asset for any
brand, and it is key to create a distinctive
and unique personality. The psychology
behind the colors will help us transmit our
values as a company to the world.
26. Sunbit Brand Guidelines Color 26
Color
This are the colors of our logo
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange
27. Sunbit Brand Guidelines Color 27
Color
It is important to make proper use of the color palette.
Not all colors are used in the same way or in the same
proportion.
Secondary colors should be used sparingly.
They appear as small brush strokes to highlight
important information, be it in a text, diagram, table, etc.
We can use all the shades of our corporate colors.
Primary Colors
RGB: 0/33/105
HEX: 002169
Pantone 280C
CMYK: 100/95/5/39
RGB: 49/86/219
HEX: 3156DB
Pantone 2728C
CMYK: 95/50/0/0
RGB: 255/158/78
HEX: FF9E4E
Pantone 137C/ 137U
CMYK: 0/50/100/0
Sunbit Deep Blue Sunbit Bright Blue Sunbit Orange Sunbit Light Blue
RGB: 213/242/255
HEX: D5F2FF
Pantone 545C
CMYK: 30/4/0/0
RGB: 188/234/178
HEX: BCEAB2
Pantone 7486C
CMYK:41/0/68/0
RGB: 237/114/107
HEX: ED726B
Pantone 1788C
CMYK:0/85/80/0
Sunbit Light Green Sunbit Coral
Secondary Colors
RGB: 245/242/237
HEX: F5F2ED
Pantone:7527C (60%)
CMYK: 0/4/4/2
Sunbit Warm Neutral
RGB: 230/251/254
HEX: E6FBFE
Pantone 1788C
CMYK:15/0/0/0
Sunbit Ice Blue
28. Sunbit Brand Guidelines Color 28
Use of Color
Two main points must be taken into account:
- Primary colors can be used on texts,
backgrounds and other secondary Sunbit
graphic elements. They can be used in any shade
and transparency.
- Secondary Colors to be used on Sunbit graphic
elements.
Backgrounds
Graphic Elements
Typography
30. Sunbit Brand Guidelines 30
Typography
Visually, the typeface is as important
as an image. It contributes to show the
personality of the brand. In our case we
have chosen a geometric sans serif font,
that is clean, clear and contemporary.
Ab
31. Sunbit Brand Guidelines Typography 31
Poppins is a geometric sans-serif typeface. It was
released as open-source and it is available on Google
Fonts. It’s geometric design and its wide range of weights
make it a great option to use both online as offline.
Link: https://fonts.google.com/specimen/Poppins
Main Font Poppins is an open source font that comes in a wide variety of weights.
Poppins Thin
Abcdefghijklmn
1234567890
Poppins Light
Abcdefghijklmn
1234567890
Poppins Regular
Abcdefghijklmn
1234567890
Poppins Medium
Abcdefghijklmn
1234567890
Poppins Semibold
Abcdefghijklmn
1234567890
Poppins Bold
Abcdefghijklmn
1234567890
32. Sunbit Brand Guidelines Typography 32
Arial Regular
Poppins Regular
Poppins Semibold
Poppins Bold
Poppins Light
Poppins Thin
Arial Bold
Poppins Extra Bold
PoppinsBlack
Only when Poppins is not an option, we will
replace it with Arial.
System Font
33. Sunbit Brand Guidelines Typography 33
Main Headline
Buy Now,
Pay-over-time.
Typography
Treatment
Lead paragraphs
Quote blurbs
Call outs
Subheadings
The only financing solution
built for optical practices
Typeface: Poppins light / Regular if in negative
on a dark background.
Leading: Auto
Kerning -10%
Audi endorses Sunbit as the
preferred financing partner for
parts and services.
With Sunbit technology, you can provide
financing and payment plans to your
customers
The most important information on the screen/page.
Big, bold and short messages.
Typeface: Poppins Bold.
Leading: Auto
Kerning :-10%
Color: We will use two different colors to highlight
different parts of the message being one Sunbit
Deep Blue.
Secondary level of information.
Always smaller than the main headline.
Typeface: Poppins Bold.
Leading: Auto
Kerning; -10%
Color: Can be used in any of the main corporate
colors, but taking into account that we will never
use more than 2 colors ( apart from Sunbit Deep
blue) in the texts of a piece of communication.
Each color will be used for different types of
information. For example: Sunbit bright blue for a
call out, and Sunbit orange for a Subheading.
Depending on the messaging of the piece we
may need to include the legal disclaimer. This will
always be placed at the bottom of the page.
Typeface: Poppins bold (heading). Poppins Light
or Regular if in negative on a dark background for
the body text.. Minimum size 7.5 pt.
Leading: Auto
Kerning -10%
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines qualifications
for and terms of credit.
Ask a service advisor for details
Body text
Legal Disclaimers
34. Sunbit Brand Guidelines Typography 34
Typography
Don’ts
This could be a bad
example of heading.
This is a bad example of body text. Here we will use
Poppins as our main font. We won’t play with colors in
this type of text. We will only use one color
This could be a bad
example of heading.
This is a bad example of body text. Here we will use Poppins regular As
our main font. We will only use one color.
This could be a
bad example of
heading.
This is a bad example of body text
text. Here we will use Poppins regular
As our main font. We will only use
One color.
THIS COULD BE A BAD
EXAMPLE OF HEADING.
This is a bad example of body text. Here we are using
Poppins extra bold
This could be a bad
example of heading.
THIS IS A BAD EXAMPLE OF BODY TEXT. HERE WE WILL
USE POPPINS REGULAR AS OUR MAIN FONT. WE WILL
ONLY USEONE COLOR.
35. Sunbit Brand Guidelines 35
Photography is an important asset for
our brand communication.
We count with three different types of
imagery, each one with its specific purpose.
Photography
36. Sunbit Brand Guidelines Photography 36
Tablet
This style of photography is specially targeted to
merchants communications and it is important
since is the main tool that Sunbit provides to the
merchants .
We will present the tablet in a realistic way, with
light, shadows and reflections if possible. We
can use our graphic elements to enhance the
presence of the tablet on the page.
37. Sunbit Brand Guidelines Photography 37
Auto Dental Optical
When we want to emphasize the different
payment options we will use this image of the
tablet and choose the right option for each
vertical.
Approval: $10,000
Purchase: $1,800
3, 6 & 12 month options
Approval: $10,000
Purchase: $1,800
6, 12 & 18 month options
Approval: $10,000
Purchase: $500
3, 6 & 12 month options
Tablet
38. Sunbit Brand Guidelines Photography 38
We want to portrait real people, not models.
Our imagery needs to reflect the diversity of
our society and everyone should feel
included.
We want to portrait a positive and natural
attitude . People who looks confident and
relaxed, we will avoid exaggerated posing.
Flat color backgrounds. We will try to avoid
cut out images and use portraits with real
color backgrounds to make it look more
natural. If we need to use cut out imagery,
we will try to create some depth in the
background.
People
39. Sunbit Brand Guidelines Photography 39
Other
There will be cases in which we may need to
use different imagery.
We will try to follow this guidelines:
Natural Lightning
Dinamism
Sense of depth
Interesting Crops
Vibrant colors
40. Sunbit Brand Guidelines 40
Graphic Elements
This set of elements will give us an extra set of
tools to help create a rich, unique and engaging
visual language.
We have to be thoughtful of how we use them, we
have a clear identity, this means not using too
many elements in the same space, avoid clutter,
and simplify design.
42. Sunbit Brand Guidelines Graphic Elements 42
Graphic elements
Circle
The circle shape can be used to contain photography or
illustration, but it can also be used to display relevant
data or information in different communications material.
For everyone,
everywhere
10%
12%
36%
43%
Easy
Fair
Transparent
No hard
credit check
43. Sunbit Brand Guidelines Graphic Elements 43
The “pill” is also a graphic shape that can help us build
our own visual language.
It use can be extended to charts, tables and graphs.
Also, whenever we need to use a rectangular shape in
any of our communication pieces, we will create it with
rounded corners.
7000
Merchants
April
May
June
July
0 25 50 75 100
0
25
50
75
100
April May June July
Chart Examples Buttons
TEXT HERE
When displaying buttons we will always use rectangles with
rounded corners as shown. We will also use a drop shadow to
indicate that it is a clickable area.
We will use Poppins Bold Caps for the CTA
CALL TO ACTION
12O
25 pt.
4.2 mm.
Blur 4 px.
Offset X:0 Y:2 px
Opacity 40%
Shadow:
Graphic elements
The “Pill”
44. Sunbit Brand Guidelines Graphic Elements 44
Graphic elements
Usage
We shouldn’t abuse of the use of the graphic
elements. Ideally we should only use a maximum of
one of each of the graphic elements per piece of
communication, and only one image inside a circle
per piece.
For everyone,
everywhere
Easy
Fair
Clear
45. Sunbit Brand Guidelines Graphic Elements 45
Iconography
We have created a pictogram style that can be
used in different ways, from the most simple one
color outline shape to a more graphic style that
adds depth and color so it can be used almost as
illustrations in forms and heavy text content pieces
with no images.
47. Sunbit Brand Guidelines 47
Design principles
Simplicity first. Clarity is one of the values
of our brand, this means simplifying design
and messaging, limiting the number of
elements, creating clear visual hierarchy
and avoiding clutter.
48. Sunbit Brand Guidelines 48
The writing
For Merchants: We are simple and confident. But
when we’re speaking to merchants we need to
be more informative and less emotional.
For Customers/Shoppers: at the core of our
brand is to make financial easy to understand
and accesible. We must speak to our customers
in their language. We must be clear and
transparent in everything we say.
49. Sunbit Brand Guidelines Communication 49
Basic Grid.
Note: The top margin is approximately double in height
than the bottom margin.
Logo placement follows the rules set in page 26-27 and
should always kept at a distance from the main
headline, specially when it is placed on the top of the
page, to avoid visual clutter.
50. Sunbit Brand Guidelines Communication 50
Auto/ Basic kit
Color usage Use of photography
People
Images Specific
to the vertical
To be used in all brand and product
communications.
To be used in promotional communications,
special offers, etc.
Messaging
Service Now,
Pay-over-time.
Tablet
51. Sunbit Brand Guidelines Communication 51
Thekind,
kindofpayment.
The kind,
kind of payment.
Components
1. Headline.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Service Now,
Pay-over-time.
The kind,
kind of payment.
Merchant
Auto / Digital Mktg
1
2
3
4
5
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
52. Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which determines qualifications
for and terms of credit.
52
Ask a service advisor for details
Components
1. Headline.
2. Tablet Image. We will always make sure that
we are using the specific payment options of
each of the verticals. We will use Sunbit graphic
elements to highlight the tablet image.
3. Approval rate. This is a key differentiating asset
of our business, so it is key to include it in all our
communication materials. Each vertical has
an specific approval rate that we should use.
4. Tag line. We will always include the unless we
are limited by space. We will always display it
in one of the right side corners, splitted into
two lines and flagged right, as shown in the
graphics.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for details”
and the legal disclaimer text. This information
will always be placed at the bottom of the
page, as shown.
The kind,
kind of payment.
Merchant
Auto / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., TAB Bank, which
determines qualifications for and terms of credit.
The kind,
kind of payment.
4
1
2
3
5
6
The kind,
kind of payment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY:
0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR
for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR,
repayable over 12 months, would have a down payment of approximately $40 and monthly installments of $25. Actual approval amount,
APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc.TAB Bank,
which determines qualifications for and terms of credit.
Ask a service advisor for details
Ask a service advisor for details
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
Service Now,
Pay-over-time.
53. Sunbit Brand Guidelines Communication 53
The kind,
kind of payment.
Service now,
Pay-over-time.
The kind,
kind of payment.
Shopper
Auto / Digital Mktg
Service Now,
Pay-over-time.
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
3
5
1
2
4
See your financial options
LET’S GO!
54. Sunbit Brand Guidelines Communication
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
54
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
The kind,
kind of payment.
The kind,
kind of payment.
Ask a service advisor for details
Shopper
Auto / Print Mktg
Service now,
Pay-over-time.
1
2
3
4
5
Service Now,
Pay-over-time.
Components
1. Headline.
2. Person Image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has an specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
6. Legal text. In all print communications we
need to add “Ask a service advisor for
details” and the legal disclaimer text. This
information will always be placed at the
bottom of the page, as shown.
6
55. Sunbit Brand Guidelines Communication 55
Health/ Basic kit
Color usage Use of photography
People Tablet
De
nt
al
Op
tic
al
Messaging
Smile Now,
Pay-over-time.
Buy Now,
Pay-over-time.
Built for Optical.
56. Sunbit Brand Guidelines Communication 56
Thekind,
kindofpayment.
Merchant
Health / Digital
Thekind,
kindofpayment.
1
2
3
4
5
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Built for optical.
Components
1. Headline. We will use the specific headline
of each of the verticals.
2. Tablet Image. We will always make sure
that we are using the specific payment
options of each of the verticals. We will use
Sunbit graphic elements to highlight the
tablet image.
3. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
4. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
5. Logo. See page 21
Buy Now,
Pay-over-time.
Built for optical.
57. Sunbit Brand Guidelines Communication 57
In all print material we need to include the legal
disclaimer, as shown in these examples.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
Ask a service advisor for details
Merchant
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
Smile Now,
Pay-over-time.
Thekind,
kindofpayment.
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than
$1,000; 0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable
over 3 months, would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately
$40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank,
which determines qualifications for and terms of credit.
Thekind,
kindofpayment.
Buy Now,
Pay-over-time.
Built for optical.
Ask a service advisor for details
58. Sunbit Brand Guidelines Communication 58
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Digital
6
Components
1. Headline. Displaying the specific heading
for each of the verticals.
2. Calltoaction: It has to be highly visible and
accessible..
3. Person Image. For optical we will use people
wearing glasses.
4. Approval rate. This is a key differentiating
asset of our business, so it is key to include it
in all our communication materials.
Each vertical has a specific approval rate
that we should use and may suffer
variations.
5. Tagline. Divided in two lines and flagged
right. When we can we should place it in the
same visual field as our logo.
6. Logo. See page 21
See your financial options
LET’S GO!
Smile now,
Pay-over-time.
The kind,
kind of payment.
See your financial options
LET’S GO!
3
5
1
2
4
59. Sunbit Brand Guidelines Communication 59
Smile now,
Pay-over-time.
The kind,
kind of payment.
Buy Now,
Pay-over-time.
Built for optical.
The kind,
kind of payment.
Shopper
Health / Print
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99%
APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000; 0-22.99% APR for loans from $1,000 to
$3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A
$300 purchase with 0% APR, repayable over 3 months, would have a down payment of approximately $42 and monthly
installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of
approximately $40 and monthly installments of $25. Actual approval amount, APR, and down payment vary and are based on
creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
*Subject to approval based on creditworthiness, state of residence, and merchant location. Down payment required. 0-29.99% APR. NY: 0-15.99% APR. MD: 0-23.99% APR. MA: 0-17.99% APR for loans less than $1,000;
0-22.99% APR for loans from $1,000 to $3,000. CO: 0-29.99% APR for loans of $1,000 or less; 0-20.99% APR for loans over $1,000 but not more than $3,000. Example: A $300 purchase with 0% APR, repayable over 3 months,
would have a down payment of approximately $42 and monthly installments of $86. A $300 purchase with a 29% APR, repayable over 12 months, would have a down payment of approximately $40 and monthly
installments of $25. Actual approval amount, APR, and down payment vary and are based on creditworthiness. Financing offered is made by Transportation Alliance Bank, Inc., dba TAB Bank, which determines
qualifications for and terms of credit.
Ask a service advisor for details
In all print material we need to include the legal
disclaimer, as shown in these examples.
60. Sunbit Brand Guidelines Communication 60
Merchant
One sheets
Components:
1. Header: Containing Partner Brand and
Sunbit logo (see page 22) It also contains
the main headline and the tablet image
related to the vertical.
We use Sunbit graphic elements to
highlight the device.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Testimonials: Including images.
- Quotes: Poppins Bold Size 9-12 pt.
Sunbit Deep Blue
- Portrait of Merchant.
- Position and location of the merchant.
Poppins Light / Light Italic. Size 8-10.
Sunbit Deep Blue.
4. Sign Up Offer: We use Sunbit Orange to
draw attention to the offer.
5. Footer
- Preferred financial partner disclaimer:
Poppins Bold Size 10 pt. Sunbit Deep Blue
- Link to webpage
Poppins Bold Size 10 pt. Sunbit Deep Blue /
Sunbit Orange
All one -sheets are designed based on a three column grid.
1
2
3
4
5
61. Sunbit Brand Guidelines Communication 61
Components:
1. Header: Containing Sunbit logo and the
main headline illustrated with the tablet
image related to the vertical.
Background: Sunbit Deep Blue
Font: Poppins Bold Size 28 pt. Sunbit Light
Blue/ Sunbit orange.
2. Key selling points: Illustrated with Sunbit
family of icons.
3. Case Highlights: We display the 3 main
key metrics in large size.
4. Testimonial
5. Footer
- Link to webpage
- Legal Disclaimer
All one -sheets are designed based on a three column grid.
1
2
3
4
5
Merchant
Case Studies
62. Sunbit Brand Guidelines Communication 62
Email Mktg
Here are some basic rules that will make our email
communication looks consistent independently of
the variety of content we need to deliver.
We will structure the content into 4 basic fields as
shown in the graphic. While the header and footer
will always keep the same proportions, the other
content fields can expand vertically according to
the content.
Header:
Content Background: Sunbit Deep Blue #002169
Logo Left Aligned
Body:
Hero Image Size: 700px width, variable height
Content Background: Sunbit Ice #e6fbfe
Font: Arial
Font Color: Sunbit Deep Blue #002169
Link Color: Sunbit Bright Blue #3156DB
Button Background: Sunbit Orange #ff9e4e
Button Font: Arial, White #ffffff
Footer:
Content Background: Sunbit Deep Blue #002169
Padding
Top: 20px
Bottom: 20px
Left: 40px
Right: 40px
80% of our users will read this emails on their
mobiles, so all designs need to be optimized for
mobile.
Header
Hero Content
Body Text
Footer
Congratulations!
We follow the same template for all our emails. We divide the email into 4 or 5 fields.We
need to make sure that 80% of our users will read this emails on their mobiles, so all
designs need to be optimized for mobile. We follow the same template for all our
emails. We divide the email into 4 or 5 fields.
We need to make sure that 80% of our users will read this emails on their mobiles, so
all designs need to be optimized for mobile.We follow the same template for all our
emails. We divide the email into 4 or 5 fields.We need to make sure that 80% of our
users will read this emails on their mobiles, so all designs need to be optimized for
mobile.
Congratulations
We follow the same template for all
our emails. We divide the email into
4 or 5 fields.We need to make sure
that 80% of our users will read this
emails on their mobiles, so all
designs need to be optimized for
mobile. We follow the same
template for all our emails. We
divide the email into 4 or 5 fields.
We need to make sure that 80% of
our users will read this emails on
their mobiles, so all designs need to
be optimized for mobile.We follow
the same template for all our e
CTA
CTA
1
2
3
5
4
Content Width: 700 pixels
64. Sunbit Brand Guidelines 64
Digital Product
It is important that Sunbit brand experience is
coherent and cohesive in everything we do and
present to the world. With the right use of Sunbit
graphic assets we will be able to build user
friendly products and engaging digital
experiences that reflect our values as a brand.