This is The Littlefield Company brand guideline. The purpose of this guide is an attempt to formalize our ever-developing brand. As the company grows and evolves, this book will evolve with it.

1. version 2022
BrandGuidelines
ThelittlfieldCompany

2. LCO Brand guidelines Version 2022
About our brand
Page 3
Define our Brand
Page 7
our customer
Page 8
Mission
Page 9
Core Values
LOGo & symbol
Page 15
the logo
Page 18
Logo Clear Space
Page 19
logo usage
Page 20
supportive elements
Colors
Page 23
signature color
Page 24
color Palette
Page 25
color pairing
Page 26
usage
Typography
Page 28
Typefaces
Page 29
UsAGE
BRAND IN USE
Page 32
WEBSITE
Page 33
SOCIAL MEDIA
Page 34
STATIONARY
Page 35
merchandise
Using
this guide
2

3. LCO Brand guidelines Version 2022
about the littlefied co.
Create Connect
Inspire
. .
.
We’re a global video production, creative
engine and media company that doesn’t want
to be labeled as another “agency.”
With a passionate team focused on our
partner’s goals and business outcomes, we
align your brand’s story to make an impact via
videos, photos, graphics, strategy, design and
more.
About our brand
Page 3
Define our Brand
Page 7
our customer
Page 8
Mission
Page 9
Core Values

4. LCO Brand guidelines Version 2022
About our brand / our values
our people listeners
internal
process
communication
WE are true
partners .
4

5. LCO Brand guidelines Version 2022
About our brand / our voice
honest direct
kind educational
Our voice is honest,
direct, and kind. We
seek to educate and
speak as thought
leaders in our
industry.
5

6. LCO Brand guidelines Version 2022
About our brand / our culture
familial
radical
candor
fun
growth
oriented
creative resiliant
WE invest in
people .
6

7. LCO Brand guidelines Version 2022
About our brand / our CUSTOMER
One of a kind Innovative
Passionate Compelling
Growth Focused
(or Driven)
Not A**holes
Our Customer is
characterized as
anyone who has an
under-told story.
7

8. LCO Brand guidelines Version 2022
our mission .
ATTENTION IS CURRENCY.
Most businesses lack trust and a connection with their target audience. You
have worked hard to build your brand, and you feel like you deserve more
traction than you’re getting. The Littlefield Company helps you discover
and efficiently tell the story that makes your brand unique, connects with
your audience, and showcases your true value.We create trust through
kick-ass and under-told stories by delivering scalable content for purpose
driven companies.
About our brand / our mission
8
TRUST CONNECTION
PURPOSE
TELL UNDER-TOLD
STORIES

9. LCO Brand guidelines Version 2022
9
Our core
values .
Positivity
Grit
Bring your best
SHow up for
each other
Be your dna
About our brand / core values

10. 1
LCO Brand guidelines Version 2022
10
About our brand / core values
POSITIVItY
We are aware that you can’t always choose your circumstances or situation, but you can
always choose how you respond to them. As a company we have created a culture that
strives to always choose positivity as our default response, despite any circumstances that
come our way.

11. 2
LCO Brand guidelines Version 2022
11
About our brand / core values
BE YOUR DNA
Our culture is structured to ensure that you are able to be who you were meant to be. We
will never turn away thoughts, or beliefs to ensure we meet people where they are. Being
your DNA means, personally challenge yourself, always asking questions while being true to
yourself. Be who you are meant to be and don’t let anyone tell you something ditterent

12. 3
LCO Brand guidelines Version 2022
12
About our brand / core values
SHOW UP FOR
EACH OTHER
Stick out your hand and pick your fellow team member up. We ensure you are surrounded
by a collective of people who are kind, supportive, understanding and who actually give a
damn about you. Part of showing up for each other is also ensuring you show up for
yourself, self-care is a large part in being your best self for evervone around vou

13. 4
LCO Brand guidelines Version 2022
13
About our brand / core values
BRING YOUR BEST
When you understand what your obsession is, it is easy to bring your best every day. We
are here to develop the future as we know the easiest way to predict the future is to create it.
If you believe in initiative, commitment, creativity and high quality… you will bring your best
day in and day out!

14. 5
LCO Brand guidelines Version 2022
14
About our brand / core values
GRIT
It is about the grit. Nothing fancy, we just win Grit is defined by “courage and resolve;
strength of character.” When the challenge comes in, it always is and always will be an ass.
kicking but how do you embrace the ass- kicking? Grit will allow you to fight through it This is
a zone to focus on your passion, intent, perseverance, resilience and drive for success.

15. LCO Brand guidelines Version 2022
The Littlefield Logo
Our logo is not just a graphic mark, emblem, or
symbol used to aid and promote public
identification and recognition.
LOGo & symbol
Page 15
the logo
Page 18
Logo Clear Space
Page 19
logo usage
Page 20
supportive elements

16. For prints: 30mm For screens: 100px
LCO Brand guidelines Version 2022
Logo&symbole/THelogo
16
THELITTLEFIELDLOGO
Our mission is to tell under-told stories, and our logo has one. The
Littlefield logo consists of three elements; The ship, the moto, and
the wordmark.
The Littlefield Ship is an important element of the logo. It's not
only connected to a family story, but it all works together with the
moto showing that the Littlefield company further sails by creating
pieces of content that is connected with an audience that never
thought possible and inspired them to make a change.
LOGOSMALLEST SIZE
FOR PRINT: The minimun size for prints should be 30m
FOR SCREENS: The minimum size for screens should be
100px

17. THE LITTLEFIELD CO. THE LITTLEFIELD CO.
LCO Brand guidelines Version 2022
Logo & symbole / the logo - Wordmark
17
LCO wordmark
The Littlefield logotype is a distinct text-only typographic logo. We
prefer to use our primary logo. However, in some cases, we may
use the wordmark.

18. LCO Brand guidelines Version 2022
Logo & symbole / Logo Clear space
18
logo clear space
To ensure our logo is never compromised, we use an exclusion
zone, a breathing space in which nothing should ever encroach.
Use the following technique to find the ideal zone side length:
Technique
Pick the letter ‘O’ from the log
Rotate the letter 180 degree
Duplicate the letter
X =

19. 1
3
2
4
LCO Brand guidelines Version 2022
Logo & symbole / usage
19
incorrect logo use
Here are some examples of incorrect use of the Littlefield logo
1. Don’t apply other colors
The Littlefield should only be used in the two available colors.
Which are LCO OFF WHITE or LCO OFF BLACK
2. Don’t place in places it can’t be read
Never use the logo in places where it cannot be easily read.
3. Don’t skew or apply effect
Never skew or shear the logo. Never apply an effect.
4. Don’t rotate
Do not rotate the Littlefield company logo.

20. LCO Brand guidelines Version 2022
Logo & symbole / supportive elements
20
iconography
Not limited to this set of icons, the Littlefield company icons must
follow this same unique icon style.

21. Text
Text Text
Text
The littlfield Company
LCO Brand guidelines Version 2022
Logo & symbole / supportive elements
21
LCO line through
To make sure of the correct use of the LCO line; here is how to
apply the LITTLEFIELD LINE THROUGH text;
Technique
Mesure the text heigh
Divide the text height by 3, and use that as the line heigh
Make the line width a bit wider than the text and fill it with an
accent colo
Place the line at the stack below and through the middle of the
text.

22. LCO Brand guidelines Version 2022
OUR BRAND COLORs
A carefully selected set of colors as part of our
personality.
Colors
Page 23
signature color
Page 24
color Palette
Page 25
color pairing
Page 26
usage

23. Littlefield TEAL
HEX
#5fa7c2
cmyk
62 . 20 . 16 . 0
Rgb
95 . 167 . 194
pms
549 C
LCO Brand guidelines Version 2022
colors / signature color
23
Signature color
Colors are important for a brand. The Littlefield
Teal color is at the core of our brand. It is the Littlefield
company's signature color.
The LCO Teal is at the heart of our identity. Essential for our
brand recognition. All Visual produced by The Littlefield company
should use color in a sense.

24. LITTLEFIELD TEAL
HEX
#5fa7c2
cmyk
62 . 20 . 16 . 0
Rgb
95 . 167 . 194
pms
549 C
LCO off-black
HEX
#0f0f0f
cmyk
0 . 0 . 0 . 94
Rgb
15 . 15 . 15
pms
Black 6 C
LCO off-white
HEX
#f0f0f0
cmyk
0 . 0 . 0 . 6
Rgb
240 . 240 . 240
pms
0
LCO orange
HEX
#C2731D
cmyk
0 . 41 . 85 . 24
Rgb
194 . 115 . 29
pms
139 C
LCO grey
HEX
#393939
cmyk
0 . 0 . 0 . 94
Rgb
15 . 15 . 15
pms
Black C
LCO cream
HEX
#0f0f0f
cmyk
0 . 0 . 0 . 78
Rgb
57 . 57 . 57
pms
Black 6 C
LCO Brand guidelines Version 2022
colors / color palette
24
color palette
Chosen to complement our primary brand color. The brand color
palette aims to bridge marketing Communication and product
interface to improve Familiarity and visual recognition.
In general, we favor darker layouts where LCO-OFF BLACK is
primarily used.
When using a lighter background with LCO OFF-WHITE, use LCO
GREY for the paragraph.

25. LCO Brand guidelines Version 2022
colors / usage
25
Pairing suggestion
Here is a collection of proposed color combinations. These colors
Work well on top of each other and provide better contrast to the
reader.

26. LCO Brand guidelines Version 2022
colors / usage
26
Pairing to AVOID
Here is a collection of proposed color pairings you should avoid.
These colors don't work well together when applying text. This is
because the colors are too vibrant or similar and do not provide
sufficient contrast.

27. LCO Brand guidelines Version 2022
brand TYPOGRAPHY
Arranged in away to appeal. Typography
Page 22
Typefaces
Page 22
Typestyle
Page 23
UsAGE

28. DDC
HARDWARE
Primary typeface : DDc Hardware
SEcondary typeface : Futura
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed et vehicula est. In eget erat quis
ex vestibulum pretium in eu augue. Proin fringilla ullamcorper ligula, vitae vehicula lacus
vulputate eget. Nunc mauris , tristique sed dignissim vitae, dignissim sed orci. Praesent
pellentesque, felis sed convallis pellentesque, odio erat vestibulum magna, in pharetra justo
metus quis lorem.
dui
LCO Brand guidelines Version 2022
typography / typefaces
28
Our typefaces
DDC HARDWARE
DDC Hardware is a straight-talkin', industrial-strength typeface in
three weights and support for over 100 languages. Plus: it has
tons of features including catchwords, split and stacked fractions,
ordinals, and historical alternates.
FUTURA
Futura is a geometric sans-serif typeface designed by Paul Renner
and released in 1927. It was designed as a contribution on the
New Frankfurt-project. It is based on geometric shapes, especially
the circle, similar in spirit to the Bauhaus design style of the
period.
fallback fonts
Whenever it’s not possible to use our font families, use the
following alternative options;
DCC HARDWARE could be replaced with All caps Montserrat
and Futura with Montserrat

29. Headline, Sub-headline: line-height: 100%, letter-spacing: 0%
DDC HARDWARE condensed
@#&!?^*.() 123456789
Paragraph copy: line-height 175%, Letter-spacing: 2%
LCO Brand guidelines Version 2022
typography / typefaces
29
Our typefaces
Our typestyle consists of headline style and paragraph style.
headlines
As our primary typeface, Only use DDC Hardware condensed for
the headline style. Use DDC Hardware compressed in extreme
circumstances.
Paragraphs
For our paragraphs and all supportive text style, always use
Futura with the correspondent letter-spacing and line height.

30. LCO Brand guidelines Version 2022
our brand in use
Perception matching reality. BRAND IN USE
Page 26
WEBSITE
Page 27
SOCIAL MEDIA
Page 28
STATIONARY

32. LCO Brand guidelines Version 2022
BRAND IN USE / WEBSITE

33. LCO Brand guidelines Version 2022
BRAND IN USE / media

34. LCO Brand guidelines Version 2022
BRAND IN USE / STATIONARY

35. LCO Brand guidelines Version 2022
BRAND IN USE / MERCHANDISE