Infogroup 2013 Branding Guidelines

1. 2013 Branding Guidelines v1.0

2. | 2
Table of Contents
Our Brand:.................................................3
Purpose of Branding Guidelines.................. 3
About Us...................................................... 4
Our Mission.................................................. 4
Our Messaging............................................. 5
The Logo: .................................................6
Primary ........................................................ 6
How to Submit a Logo.................................. 6
Variations...................................................... 7
Space Clearance.......................................... 8
Misuse.......................................................... 9
Products..................................................... 10
Business Units........................................... 11
Color Palette: .........................................12
Primary colors............................................ 12
Secondary colors....................................... 13
Approved background colors..................... 14
Typography: ...........................................15
Neo Sans................................................... 15
Arial............................................................ 15
Examples................................................... 16
Iconography: ..........................................17
Illustrative Icons......................................... 17
Misuse........................................................ 18
Template: ................................................19
Letterhead.................................................. 19
Business Report......................................... 20
PowerPoint................................................. 21
Business Cards.......................................... 22
Email Signature.......................................... 23
Voicemail Messaging................................. 24
Appendix: ...............................................25

3. | 3
Our Brand:
Purpose of Branding Guidelines
The purpose of our branding guidelines are to provide parameters to ensure brand consistency.
Consistent branding is critical because it:
• Unifies the brand persona, tone, voice & style
• Ensures the brand is recognizable to any audience
• Provides a competitive advantage
At Infogroup, our branding is focused on our data expertise, technology and our commitment to the
revenue growth of our clients. The vehicles through which our branding is represented include our:
website, logo, presentation templates and letterhead.
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4. | 4
Our Mission
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to
increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually
relevant real-time information on more than 235 million individuals and 24 million businesses to
deliver the complete spectrum of value added data and innovative targeted marketing solutions.
Our Brand: Back to Table of Contents
*Our Mission statement should also be utilized as our boiler plate.
We are the leading provider of high value data and multichannel marketing solutions.
Every business, place, and transaction generates data that can assist in targeting, trending, and
opportunity analysis. We help source, refine, match, append, filter and deliver the best quality data
everyday; but it is our expertise at extracting models and analytical insights from this data that
enables us to drive revenue for our clients’ businesses. We are excited to help lead the shift to Big
Data as a core part of multichannel marketing. Our brands include: Yesmail Interactive, Infogroup
Targeting Solutions, Marketzone, Express Update, InfoUSA, Salesgenie and ReferenceUSA.
Infogroup proudly:
• Powers and verifies the world’s top search engines
• Provides Point of Interest data to the leading in-car navigation systems in North America
• Contacts over 60,000 businesses every day to verify our quality information and augment our
data sets further
• Works with 85 of the Fortune 100 companies helping them successfully target and engage
their customers using our high-value data
• Deploys over 200 marketing specialists daily to consult with 100,000+ local businesses,
helping them to drive leads and power growth
About Us

5. | 5
Our Brand: Back to Table of Contents
Our Messaging
Throughout our website and marketing materials our messaging focuses on how we enable our
clients to increase their sales and customer loyalty through our innovative marketing solutions and
real-time contextually relevant high value data (B2B & B2C). Our Messaging should consistently
emphasize the value proposition for our clients and positively reflect successes that we have helped
foster.
We promote our insights and thought leadership throughout the organization, via a variety of press
and social media outlets including: press releases, reports, corporate blogs and bylines. While we
are always professional, we leverage fun examples, images and storytelling in order to promote
audience engagement.
Overall, our voice could be described as professional, insightful, clever and client-focused. It’s all
about leveraging our value proposition to clients in a way that resonates.

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The Logo:
Primary
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Logo Meaning
Our logo is made up of a shape that encircles the word
“Infogroup.” It is representative of how Infogroup captures the
right data at the right time. The highlighted “i,” is symbolic for
information. It is green to represent value and growth. Through
our data products, solutions and services, we help our clients
drive revenue and achieve their goals.
The name of the company is reflective of the legacy of all the
former information/data brands that were united to create one
team.
Company Programs and Services
Any internal programs that may require a logo should be
discussed with Corporate Communications so that logos can be
created in alignment with branding guidelines.
How to Submit a Logo
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The logo is the face of a brand. Infogroup’s logo should always be protected and used with care.

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The Logo:
Variations
The primary logo was designed to be used on white and very
light backgrounds only.
The use of the “i” should be restricted to those cases in which
a square logo is needed, for instance app icons, social media
icons, etc
White background Infogroup Slate background Infogroup Green background
Silver background Midnight background
Coal background
Gray background
The alternative logo swaps blue for white in order to make it work
with more backgrounds specifically it can be used on infogroup
blue or black/ dark gray.
The white logo works on colored backgrounds as it posses no
color conflict
Primary Logo
Square Logo
Alternative Logo White Logo
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8. | 8
The Infogroup logo should always be placed on a solid background with adequate space between the logo and other images. The
space clearance around the logo should be as seen above.
If the clear space cannot be made in accordance to guidelines then the size of the logo must be made smaller.
The Logo:
Space Clearance
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9. | 9
The Logo:
Misuse
infogroup
Do not change position of
the words in the logo
Do not truncate the logo* Do not recreate the logo in
another typeface
Do not remove the
crescent from the logo
Do not warp the sizing of
the logo
Do not change the color of
the logo*
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Do not use a drop shadow
on the logo

10. | 10
Infogroup logos will no longer need to contain “from Infogroup.” Below are the approved product logos:
The Logo:
Products
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*The “From Infogroup” tagline has been removed from product logos. See the appendix for details.

11. | 11
The Logo:
Business Units
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12. | 12
Color Palette:
Primary colors
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The primary colors are the core colors of the Infogroup brand.
HEX: #FFFFFF
Green SlateWhite
HEX: #8CC63F
PMS: 376 C
HEX: #586F7D
PMS: 7545 PC

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The secondary color palette is composed of five bright colors of both warm and cool hues. These may be used as either dominant or accent colors where color plays
a key role in the graphical displays of information (i.e. graphs, pie charts, web icons/buttons, sidebars or callouts). We are now allowing the use of tint percentage
variations of only these five colors.
Original Colors Original Colors Original ColorsNew ColorsNew Colors
Color Palette:
Secondary colors
Back to Table of Contents
HEX: #056CB6
PMS: 300 C
HEX: #DD6841
PMS 1595 C
HEX: #585857
PMS 425 C
HEX: #D76384
PMS 218 C
HEX: #FDB913
PMS 1225 C
*The previous Infogroup secondary colors have been altered See the appendix for details.
Hyper
Blue
Sunshine
Yellow
Sunset
Orange
Blushing
Rose
Evening
Gray

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The Logo:
Approved background colors
White
HEX# ffffff
Infogroup Slate
HEX: #5c6f7c
PMS: 7545 PC
Infogroup Green
HEX: #8cc63f
PMS 376 C
Infogroup Silver
HEX# f1f1f2
PMS Cool Gray 2 C
Infogroup Midnight
HEX: #425363
PMS 7545 C
Infogroup Gray
HEX: #98a3ad
PMS 7543 C
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15. | 15
Neo Sans Bold
Neo Sans Regular
Neo Sans Medium
Neo Sans Light
Neo Sans has been introduced as a font type for the Infogroup corporate website. It can also be
utilized for headers, but not for body copy. The next page shows an example of Neo Sans
used correctly.
Typography:
Neo Sans
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Arial Bold
Arial Regular
Arial Bold Italic
Arial Italic
Infogroup will continue to use Arial as body copy and when Neo Sans is unavailable Arial can be
used for a header. Please view the example on the next page to better understand Arial and its
proper usage.
Arial

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Typography:
Examples
Header Curabitur blandit
Tortor Elit Ornare.
Header Consectetur
Commodo Ipsum
Subhead duis pharetra
velit at lectus semper
aliquet posuere.
Body fusce dapibus, tellus
ac cursus commodo, tortor
mauris condimentum nibh,
ut fermentum massa justo
sit amet risus. Praesent
commodo cursus magna,
vel scelerisque nisl con-
sectetur et. Sed posuere
consectetur est at lobortis.
Donec sed odio dui. Donec
ullamcorper nulla non me-
tus auctor fringilla. Donec
sed odio dui. Maecenas
sed diam eget risus varius
blandit sit amet non magna.
Nullam id dolor id nibh
ultricies vehicula ut id elit.
Curabitur blandit tem-
pus porttitor. Maecenas
faucibus mollis interdum.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Aenean lacinia bibendum
nulla sed consectetur. Cras
mattis consectetur purus sit
amet fermentum.
Subhead aliquet posu-
ere Nullam Venenatis
Condimentum.
Body fusce dapibus, tellus
ac cursus commodo, tortor
mauris condimentum nibh,
ut fermentum massa justo
sit amet risus. Praesent
commodo cursus magna,
vel scelerisque nisl con-
sectetur et. Sed posuere
consectetur est at lobortis.
Donec sed odio dui. Donec
ullamcorper nulla non me-
tus auctor fringilla. Donec
sed odio dui. Maecenas
sed diam eget risus varius
blandit sit amet non magna.
Nullam id dolor id nibh
ultricies vehicula ut id elit.
Curabitur blandit tem-
pus porttitor. Maecenas
faucibus mollis interdum.
Lorem ipsum dolor sit amet,
consectetur adipiscing elit.
Aenean lacinia bibendum
nulla sed consectetur. Cras
mattis consectetur purus sit
amet fermentum.
Duis mollis, est non
Duis mollis, est non
commodo luctus, nisi erat
porttitor ligula, eget lacinia
odio sem nec elit. Inte-
ger posuere erat a ante
venenatis dapibus posuere
velit aliquet. Curabitur blan-
dit tempus porttitor.
Subhead duis pharetra
velit at lectus semper
aliquet posuere.
Fusce dapibus, tellus ac
cursus commodo, tortor
mauris condimentum nibh,
ut fermentum massa justo
sit amet risus. Montes,
nascetur ridiculus mus.
Vivamus sagittis lacus vel
augue laoreet rutrum fauci-
bus dolor auctor.
Curabitur blandit tem-
pus porttitor. Cras justo
odio, dapibus ac facilisis
in, egestas eget quam.
Maecenas faucibus mollis
interdum. Nullam quis risus
eget urna mollis ornare vel
eu leo.
Neo Sans Arial
commodo luctus, nisi erat
porttitor ligula, eget lacinia
odio sem nec elit. Inte-
ger posuere erat a ante
venenatis dapibus posu-
ere velit aliquet. Curabitur
blandit tempus porttitor.
Fusce dapibus, tellus ac
cursus commodo, tortor
mauris condimentum nibh,
ut fermentum massa justo
sit amet risus. Nullam quis
risus eget urna mollis
ornare vel eu leo. Cum
sociis natoque penatibus
et magnis dis parturient
montes, nascetur ridiculus
mus. Vivamus sagittis lacus
vel augue laoreet rutrum
faucibus dolor auctor.
Subhead tus semper
aliquet posuere.
Curabitur blandit tem-
pus porttitor. Cras justo
odio, dapibus ac facilisis
in, egestas eget quam.
Maecenas faucibus mollis
interdum. Nullam quis risus
eget urna mollis ornare vel
eu leo.
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Iconography:
Illustrative Icons
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*An icon library is available on the intranet. See the appendix for more details.
Icon images are to be utilized whenever possilbe in client facing materials.

18. | 18
Iconography:
Misuse
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Do not use gradients
Do not use 3D icons
Do not use beveled icons Do not use drop shadows
Do not use reflection Do not use inner shadow
Do not go out of our color
pallette

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Below is an explanation of the Infogroup Corporate Letterhead.
Template:
Letterhead
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Recipient’s Address
Sender’s Signatures

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Template:
The Business Report template is available on the intranet.
Business Report
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Template:
The PowerPoint template is available on the intranet.
PowerPoint
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Templates:
Business Cards
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Back
Front John Smith
Creative Services Designer
33 W 19th St Fl 2
new York, NY 10011
www.infogroup.com
o: 402.555.3545
c: 212.555.7535
john.smith@infogroup.com
You can order new cards on the intranet, under Print Services.

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Below are the three approved email signatures which should use Arial (11pt) in black.
John Smith
Creative Services Designer
Infogroup
33 W 19th St Fl 2
New York, NY 10011
O: (402) 555-3545
C: (212) 555-7535
www.infogroup.com
Standard w/ Address
Template:
Email Signature
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Standard no Address
John Smith
Creative Services Designer
Infogroup
O: (402) 555-3545
C: (212) 555-7535
www.infogroup.com
Informal (Internal)
John Smith
Creative Services Designer, Infogroup
(212) 555-7535
The information contained in this electronic
mail transmission, including any accompanying
attachments, is intended solely for its
authorized recipient(s), and may be
confidential and/or legally privileged. If you are
not an intended recipient, or responsible for
delivering some or all of this transmission to
an intended recipient, you have received this
transmission in error and are hereby notified
that you are strictly prohibited from reading,
copying, printing, distributing or disclosing any
of the information contained in it. In that event,
please delete the original and all copies of this
transmission.
The information contained in this electronic
mail transmission, including any accompanying
attachments, is intended solely for its
authorized recipient(s), and may be confidential
and/or legally privileged. If you are not an
intended recipient, or responsible for delivering
some or all of this transmission to an intended
recipient, you have received this transmission
in error and are hereby notified that you are
strictly prohibited from reading, copying,
printing, distributing or disclosing any of the
information contained in it. In that event,
please delete the original and all copies of this
transmission.

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Template:
Infogroup
“You’ve reached [Name], [Title] from Infogroup.
I am either on the phone or away from my desk
at the moment…”
Infogroup Companies
“You’ve reached [Name], [Title] from [company
name], an Infogroup company. I am either on the
phone or away from my desk at the moment…”
In Office, but Away
Infogroup
“You’ve reached [Name], [Title] from Infogroup.
I am currently out of the office.…”
Infogroup Companies
“You’ve reached [Name], [Title] from [company
name], an Infogroup company. I am currently
out of the office.…”
Out of Office
If you are using one of our automated phone
messages, please include after your name
“…from Infogroup”, or “[company name], an
Infogroup company.”
Automated
Voicemail Messaging
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25. | 25
Appendix:
1. The “From Infogroup” tagline has been removed from product logos. The new logos can be downloaded from the intranet.
2. New Business Unit logo taglines have been discontinuted.
3. Icons are available for download on the intranet. Designers can go to The Noun Project.com for more icon options. The Noun Project
is a online icon dictionary with both free and purchase versions which can be downloaded by designers with the proper software.