This document summarizes Sara Jane Pisano's social media marketing strategy. It describes her use of a blog, Facebook page, and Twitter account. For her blog, she personalized it with colors and pictures but found it challenging to update frequently. Her Facebook page aims to advertise her company with an attractive, recognizable page that is updated weekly. On Twitter, she follows accounts related to her interests and internship. Overall, she learned about measuring social media effectiveness and using different platforms to build her personal brand.
Online visibility is important to understand areas that need growth. Tap into my world to see how far away I am from becoming the next big thing on social media
I got to know Peg through her work with Guy Kawasaki. Peg is a social media goddess and never ceases to amaze me with her mega-creative, super insightful posts. I really love her stuff. If you want to stay current on all things social media, and get some great ideas in the process, Peg is your gal.
She’s the award-winning author of the bestselling Outlining Your Novel and Structuring Your Novel. She’s an invaluable mentor for writers who want to become authors - follow her for rock solid tips to improve your writing skills.
Online visibility is important to understand areas that need growth. Tap into my world to see how far away I am from becoming the next big thing on social media
I got to know Peg through her work with Guy Kawasaki. Peg is a social media goddess and never ceases to amaze me with her mega-creative, super insightful posts. I really love her stuff. If you want to stay current on all things social media, and get some great ideas in the process, Peg is your gal.
She’s the award-winning author of the bestselling Outlining Your Novel and Structuring Your Novel. She’s an invaluable mentor for writers who want to become authors - follow her for rock solid tips to improve your writing skills.
HowTo Get Press For Your Personal Finance BlogMissThrifty
This is an abridged deck from my talk at #financeblogup, which took place in Leeds in September 2012. The subject: how to secure media coverage for your blog. I tend to talk alot so the slides are brief. You should have been there, damn it!
Given as a part of a Marketing certificate program through NYUSCPS, this deck breaks down Social Media and Twitter basics, and includes tips for Guerrilla PR/Marketing (and how to optimize conferences). It includes highlights from Instacube, one of the most successful crowdfunding projects. It was first presented to Matthew Knell's class of geniuses and I hope to present similar stories to classrooms and conferences in the future!
HowTo Get Press For Your Personal Finance BlogMissThrifty
This is an abridged deck from my talk at #financeblogup, which took place in Leeds in September 2012. The subject: how to secure media coverage for your blog. I tend to talk alot so the slides are brief. You should have been there, damn it!
Given as a part of a Marketing certificate program through NYUSCPS, this deck breaks down Social Media and Twitter basics, and includes tips for Guerrilla PR/Marketing (and how to optimize conferences). It includes highlights from Instacube, one of the most successful crowdfunding projects. It was first presented to Matthew Knell's class of geniuses and I hope to present similar stories to classrooms and conferences in the future!
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This is an outline of a social media strategy for my personal brand. I discuss my goals on social media, how to achieve these goals, and the overall theme and direction of my brand.
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One of the social media platform that I can not ignore is Pinterest! I love the website and I am really having so much pinning!
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
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This presentation is an example of a social media and content marketing strategy that I implemented for an independent children's bookstore in Nashville.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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2. Blog
www.sarajanepisano.blogspot.com
I liked personalizing the blog with colors, pictures and
items that I like.
I found challenging to check often the blog because I
am not used to have it.
# of POSTS: 5
# of COMMENTS: 6
The most visited post: «The importance of Social Media
for both organization and people».I think it had the most
interesting title.
I don’t think that I will keep up a blog in the future
because I cannot be constant in writing it, but if I will use
social media in my job I will try to use the blogging
strategy to build or reinforce my brand and make my
product/service attractive.
3. Facebook
Facebook is a useful media for businesses that want to
advertise theirselves on the web.
Using FB as a tool for my social media marketing
strategy I will create an attractive page with a
recognizable picture of my company in order to be
consistent with my brand.
I will update the page frequently, being sure to have at
least something new every week before Saturday at
noon!
I will insert in my page useful link, beautiful pictures, small
rewards to push people continue looking at my
account.
Now I look at FB as an useful tool for companies instead
of just a platform used by people to collect informations
about friends.
4. Twitter
https://twitter.com/#!/SaraJanePisano
FoodNetworkI really love good food and I want to be
updated about new trends
GMG italianoI participated last summer at the World
Youth Day and I cannot wait for the next one in Rio2013.
Booking.comI always consult this website when I’m
organizing a trip and I really like it.
Walt Disney PicturesI love all the Walt Disney movies
and cartoons and I really enjoy their magic atmosphere.
Ambasciata U.S.A.I’m going to do my internship at the
italian Consulate in San Francisco the next 3 months.
Strenght: Clear and clean layout because of the
shortness of the messages.
Weakness: Small range of tools to use.
I don’t think that I will continue to use Twitter regularly
because FB makes me busy enough.
5. Closing thoughts
I have learned…
…how much is Social Media important for a company
…how to measure the effectiveness of a Social Media
strategy calculating the R.O.I.
…the meaning of the word «mentions»
…that Frequency, Reach and Yield (F.R.Y.) have to be
measured together if we want to have the whole picture
about the impact of Social Media
…what is the 4th screen
…how to brand myself through Social Media
…how to create a blog
…Social Media is not only fun, it requires a lot of time, it is
an investment
…Facebook is a great advertisement tool for companies.
