The student presented on their social media marketing class final project. [1] They discussed their blog which had 11 posts and 20 comments, with their vlog receiving the most views at 27. [2] They analyzed their experiences creating and uploading a vlog to YouTube, including challenges keeping it short and looking at the camera. [3] Moving forward, the student plans to keep blogging about travel and use social media like LinkedIn and their blog to prove international experience for future jobs.

1. Social Media Marketing Class
Final Presentation

2. My Blog
Posts Comments Most views
Final numbers: 11 20 Vlog (27)
No visible pattern to when
most views happened
In the future:
 I will try to keep it as a travel blog (at least until I get back home)
 It might be helpful to prove that I am qualified for a job requiring
international experience
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3. The Vlog
Step 1: Content – bullet points on what I want to say
Challenge: Keeping it short
Step 2: Taping – 6 -8 attempts and about 20 min
Challenge: Looking straight into the camera
Step 3: Uploading it to YouTube/Blog – 30 views so far
Challenge: Bringing myself to upload it
Next time: I would ask someone to tape me and remind me of
looking directly into the camera
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4. Facebook
Most important strength: effective brand management tool
 Brands can approach the customer in an environment
where he feels comfortable and is open to suggestions
This class made me consider Facebook through the
eyes of a brand:
 when to post
 what to post
 how to react to customer inquiries
 If I‘m ever in charge of a company‘s Facebook page,
the learnings of this class will surely come in handy4

5. Twitter
I didn‘t use Twitter before the I will keep my Twitter account
class
BEFORE
 learned everything about it
in class
AFTER
I probably won‘t use it to tweet
Biggest Strength Biggest Weakness
Short and to the point Not very visual
I follow:
 Tripadvisor: Travel community offering tips, tricks, suggestions
 Travelzoo: best travel deals
 Travelettes: interesting travel blog by girls 5

6. LinkedIn
I didn‘t use LinkedIn before, only the German equivalent Xing
It is a great tool to:
 Present your expertise and experiences
 Win attention from potential employers
 Stay up to date by joining groups and following discussions
Groups I joined:
 Bertelsmann (my employer)
 UC Riverside (my U.S. University)
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7. Closing thoughts
Important Take-aways from the class:
 Social Media is NOT free – it takes time, effort, equiment and
there are opportunity costs
 Consistency over all SM channels is very important
 Checking my stats and ROI was actually fun
I will keep: I won‘t keep or In the future:
use less:
 Blog I might use
 LinkedIn  Twitter Social Media
 Delicious  Vlogs at a job in
Marketing
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8. Thank you for your attention
Felicia Thomas
Fee loves Travelling:
feelovestravelling.blogspot.com
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