The document discusses the author's experience with various social media marketing platforms. It summarizes the author's use of blogs, videos, Facebook, Twitter, LinkedIn, and Evernote for both personal and potential business/marketing purposes. The author found that maintaining a consistent blog is important but does not match their posting style. They also struggled with public speaking in videos but aim to improve. Facebook is identified as a powerful worldwide communication tool, while Twitter is best for quick reminders but messy. LinkedIn would be useful for job searching in the US. Evernote is praised as an organized note taking tool. The biggest lesson was learning about diverse social media platforms beyond just Facebook and their potential marketing uses when considering returns on investment.

1. Social Media Marketing
Moe Kawasaki

2. Blogger
Posts-14
Total Comments-11
the post got most views- “Case study”
↪I posted right day before deadline (Saturday night)
⇒ posted timing is important!!
I wont keep up a blog because I like post only when I feel something
strongly. But keeping posting constantly is important for blog to
keep viewer come back and read.
Blog doesn’t match my posting style right now.
⇒ Ill use blog when I have something keep telling to someone. Or, I
use a blog as a marketing (advertisement) tool. A statistic of blog
also can be used as monitoring ROI.

3. Video
Its took 1 hour and 10-15 attempts
Views-7
Difficulty:
keep looking camera (an eye movement is
conspicuous) ,give viewers good impression ,speak
fluently
* I memorized word for word so it seemed not word
from my mouth and not natural.
Improvement:
practice more to be sounded smoothly, speak
attractively

4. Facebook
Analytics: 390 friends and 2 group(0 company)
Facebook user is 1 billion= The third biggest country
⇒ Facebook has big power.
Ill keep using Facebook as a worldwide communication
tool.
It’s also great tool for marketing (words, picture, video
on one page)

5. Twitter
Follow- Unilever, Nestle, Starbucks (I wanted to see how the company
I’m interested in use twitter as a marketing)
Unilever: title + link to news (almost everyday, 3-4 times a day)
Nestle: title + link to video (2-3 a week, many posts on one da)
Starbucks: title + link to other SM about campaign, pictures (once a
everyday)
Strengths: Short and Quick post
↪Its useful as a sub tool like a reminder, a notice.
Weaknesses: messy and unorganized(hard to find previous post)
⇒I wont use any more..

6. LinkedIn
I didn’t use LinkedIn before the class.
In Japan We don’t have similar tool..
Ill use when I look for job in U.S.

7. Evernote
Impressed tool
Notes Organized on line.
Pros:
No need to carry heavy note.
Easy to search
Can be used by all device

8. Closing Thought
My biggest take-away from this class:
Before I took this class, I knew only famous ones like Facebook,
Twitter, but I learned there are so many social media tool that seems
useful for business, marketing not only fun communication, personal
use. Also, social media marketing is not free. So we need to think
the cost of SMM worth to returns by using ROI.
In my future, I keep using Facebook mainly because every people use
it and people check it many times a day. Its means information reach
fur many people and gap from when marketer send out to when
people get it is almost zero.
I may not use twitter because its too much information to organize it
unless you check every single hour.
I hope LinkedIn will spread to my country, Japan. Its great tool
because hirer get more information or image of a person than just
resume paper.

9. Thank you for reading!!